Non-human traffic is about to dwarf human traffic.
@jmj on what that does to network effects:
"As Claude and OpenAI kill more and more enterprise companies, the logical next place founders would spend time is consumer.
One of the most underrated themes is the simplicity of network effects, which we seem to forget.
And with AI today you can potentially build network effects potentially than before in consumer businesses.
One is you can just build software much faster. So if you identified a segment or a market, you can go more aggressively after those customers.
And then two, it's a little more nuanced. Non-human web traffic is going to become such a bigger piece of the internet than humans.
And there are network effects with how agents interact with each other and the decisions they make as to what products they choose to use.
A non-consumer version of this would be Supabase, which has great network effects within agents spinning up databases. It's this whole new category of company building on the enterprise side.
But building products that really appeal to the non-human customer is gonna be a really interesting place to spend time too."