The automotive industry faces a “catastrophic” scenario if the U.S. and Canada cannot reach a new trade deal by the end of this year, an executive with Honda Motor warned Tuesday. President Donald Trump has threatened to double tariffs on Canadian vehicles and parts from 25% to 50% on Jan. 1 if the two countries don’t reach a deal. Read the full story:

NVIDIA Automotive is headed to #NVIDIAGTC# Berlin. From robotaxi deployment to AV safety to vehicle design and manufacturing — explore how AI is transforming the automotive industry. Add sessions to your calendar 👉

This is the BEST value in the automotive industry imo. The Model 3 Premium RWD in Canada is only $39,490 CAD ($28,400 USD!) Insanely good value for a great car with excellent build quality out of Giga Shanghai.

The 2nd Ordinary General Assembly of the International Automotive Federation (IAF) has been successfully concluded in Istanbul. We thank all members and participants for their valuable contributions. Together, we continue to shape the future of the global automotive industry.

Jensen on Elon and cars 
"Look at what Elon has done to the automotive industry." Jensen Huang says Elon turned cars into "a computing industry, a technology industry." Every car company is going to be a tech company.

For over a century, Paris has witnessed the evolution of the automotive industry and the innovations shaping mobility. Returning to the Paris Motor Show, we held a successful press conference and showcased several products and latest SERES MF Platform. Our stand attracted many media and visitors. European automotive standards are rigorous. What AITO brings here is not a single breakthrough, but integrated capabilities. In China, AITO has earned recognition from both the industry and our customers. That foundation gives us the confidence to bring our products to Europe. In autumn 2027, AITO will officially launch in Europe. Going forward, we will continue to uphold high standards in product development, adapt to local markets, and build a complete service system, bringing New Luxury mobility experience to more customers around the world. Watch the video for a closer look at our stand, and stay tuned for more updates.

At the 2026 Paris Motor Show Media Day, we met many friends. Europe is the birthplace of the automotive industry and a key market for luxury vehicles worldwide. Its century-long heritage, rigorous standards and well-established industrial ecosystem set an important benchmark as we bring our products to customers around the world. During Media Day, we saw strong interest from European visitors in premium Chinese new energy brands. Many wanted to know more about AITO, its products, technology and its plans for Europe. Bringing AITO to Europe is an important step in sharing New Luxury with customers. We're here with deep respect for Europe's automotive heritage, and we look forward to working with partners around the world to grow together, bringing better technology and New Luxury to European customers. AITO plans to enter the European market in autumn 2027. We'll continue building our local operations and integrating into the local industrial ecosystem.

.@CEER, a PIF company, is redefining mobility with its Saudi-made EXOBOT electric vehicles. The EXOBOT’s unveiling is a milestone in PIF’s efforts to continue developing a competitive automotive industry and further drive the economic transformation of Saudi Arabia. Watch the PIF News report: