At the 2026 Paris Motor Show Media Day, we met many friends.
Europe is the birthplace of the automotive industry and a key market for luxury vehicles worldwide. Its century-long heritage, rigorous standards and well-established industrial ecosystem set an important benchmark as we bring our products to customers around the world.
During Media Day, we saw strong interest from European visitors in premium Chinese new energy brands. Many wanted to know more about AITO, its products, technology and its plans for Europe.
Bringing AITO to Europe is an important step in sharing New Luxury with customers. We're here with deep respect for Europe's automotive heritage, and we look forward to working with partners around the world to grow together, bringing better technology and New Luxury to European customers.
AITO plans to enter the European market in autumn 2027. We'll continue building our local operations and integrating into the local industrial ecosystem.
It was a pleasure to speak with The Wall Street Journal. As I mentioned in the interview,
given Europe's strict luxury car standards,convincing local customers that Chinese brands can also do luxury will take time. But we will get there.
See you in Europe in 2027!
For over a century, Paris has witnessed the evolution of the automotive industry and the innovations shaping mobility.
Returning to the Paris Motor Show, we held a successful press conference and showcased several products and latest SERES MF Platform. Our stand attracted many media and visitors.
European automotive standards are rigorous. What AITO brings here is not a single breakthrough, but integrated capabilities. In China, AITO has earned recognition from both the industry and our customers. That foundation gives us the confidence to bring our products to Europe.
In autumn 2027, AITO will officially launch in Europe. Going forward, we will continue to uphold high standards in product development, adapt to local markets, and build a complete service system, bringing New Luxury mobility experience to more customers around the world.
Watch the video for a closer look at our stand, and stay tuned for more updates.