For 364 days of the year, you cannot buy a ticket to Glastonbury. All you can do is fill in a form saying you want one. On one single day, the tickets go live. Over 700,000 people have already signalled interest. There are 130,000 tickets available, and they sell out almost instantly, and hundreds of thousands of people are disappointed. That's not a ticketing strategy - that's a masterclass in marketing for signals first and then sales. Most businesses do the opposite - they promote the thing they're selling, hope people buy it on the spot, and wonder why the conversion rate is so low. They've skipped the signalling step entirely and gone straight to asking for money from people who haven't had the chance to warm up, self-qualify, or build any anticipation. The magic number for most businesses is a ratio of five signals to one sale. For every five people who fill in a form and tell you they're interested, one will convert. Some businesses run at 15 or 20 to one, and they're still wildly profitable because the signal was free to collect and the data it generated made every sales conversation sharper. Stop promoting the sale and start promoting the signal. Join my free 90-minute Masterclass - The 7-Figure Demand System, where I'll show you exactly how I create demand, attract better leads, and turn more of them into clients:

For many engineers today, building projects has become much easier; even things that could have been done in the past but there was no time for can now be done; In today’s era, when doing things, everyone should pay more attention to their original intention: 1. Why do I want to do this? Is it because I want to, or because others are doing it? 2. Is this thing really suitable for me to do? Can I keep maintaining it? 3. Am I doing this for my own happiness, or for money? If you think these questions through, you will be happier and make life better. Written after I submitted several open-source contributions to a project I use myself

They don't ask for money first — they ask for trust. 🚩 The scams that hurt most aren't rushed. Weeks of chatting, "helping you make money," building comfort — then the ask. Know the pattern before it happens to you 👇 #KuCoin#

I collect tariffs for the United States. My title is Liquidation Specialist, which sounds like a threat and is, in fact, a desk job. This spring the job quietly doubled: I refund tariffs now too, which is the same job run backward. Same tariffs, same companies, same chair, same finger. For about a year I helped charge the country's imports $166 billion. Then the Supreme Court ruled we were never allowed to charge a cent of it, so now I am giving all $166 billion back, and I did not have to learn one new thing to do it. I press the key. The key runs backward. I work at a port. When a shipment arrives, a machine and I decide what the country charges it to come in. Last year that number was a tariff. This year, retroactively, it is nothing. Same shipment. Same machine. Same desk. They called it Liberation Day. I remember it as a Tuesday with unusual volume. Here is the shape of it. That $166 billion came from 330,000 companies, across 53 million shipments. I did not take it cruelly. I took it the way a bathroom scale takes your weight, without opinion and slightly wrong. Then in February, 6 of the 9 Justices ruled that a tariff is a tax, and a tax is Congress's to invent, and the emergency law we had used to invent this one was not, on a close read, a law about tariffs at all. The 6 did not line up the way anyone had a chart for, which was the single most surprising thing that happened all year. 16 months of collecting. One footnote's worth of Latin. Give it all back. So we are giving it back. About $100 billion has gone out the door so far, with interest, because we are a scrupulous country that honors its debts, including the ones a court has to sit us down and explain are debts. We pay 6%, compounded daily, which runs to roughly $22 million a day. Hold that the way I hold it every morning: the government of the United States is paying $22 million a day to apologize with money, and the apology is the part of my job that passes audit. There is an accounting word for money you hold that isn't yours, at a comfortable rate, for a year, against the owner's wishes. The word is loan. So 330,000 companies lent the United States $166 billion, involuntarily, and are being repaid at 6%, and somewhere in the building I am the loan officer. My qualifications for the largest forced-lending program in the country's history are a lanyard and a strong opinion about the office coffee. Now the part people ask about, on the one day a year that someone asks. The refund goes to the importer of record, the company whose name is on the customs paperwork. It does not go to you. You met this tariff twice. Once at the port, paid by a company you have never heard of. Once at the register, folded into a price that never said its name. The company files a form and gets its money and its 6%. You get to keep the receipt. I have searched my entire system for the key that refunds a shopper, and I can report that it is not there, that no one has requested it, and that the drop-down menu does not go that low. And I refund the tariff. Only the tariff. I do not refund the lawyer. I do not refund the plane ticket a company bought to fly to Vietnam and find a cheaper factory, and I do not refund the factory, which is still in Vietnam and does not want to come home. I do not refund the 8 months your operations lead spent renegotiating a contract that is now, technically, unnecessary. The tariff is the one number in this whole affair allowed to run backward. Everything it knocked over stays down. People keep telling me the refund is the machine saying sorry. The machine does not say sorry. It performs the exact motion it performed before, at the exact speed, with the exact absence of feeling, and it files one direction under Policy and the other under Justice, and it could not tell you, at knifepoint, which was which. It knows one thing. I pressed the key. The scale took the weight. The scale gave the weight back. I pressed it both times.

⚠️ Important notice for anyone who has applied to 0G Labs. Job scams are one of the fastest-growing problems facing high-profile tech employers, and 0G is not immune. We've become aware of someone impersonating our company, conducting fake interviews, and directing candidates to book meetings through a fraudulent link. They are also approaching investors and attempting to close deals in our name. This is not us. This is a growing tactic targeting strong employer brands. Scammers research your culture, copy your job listings, and approach real candidates who deserve better. Here's how to know if it's really 0G: → All calendar invites for interviews will come from an [at]0g[dot]ai email address — no exceptions. → Legitimate headhunters working on behalf of 0G will never ask you to download files, install software, or clone any repositories. → We will never ask for money, payment details, or financial information at any stage. → If you're unsure whether a recruiter represents us, reach out to [0gm@0g.ai] to verify before proceeding. If you've already interacted with anyone pretending to be from 0G, block them immediately and do not attend any scheduled meetings.