Yes very much agreed. A lot of people look at retail as exit liquidity, but they actually become one of the biggest marketing forces when you have a lot of retail in your project.
Theyโre the ones that buy the dips. Theyโre the ones that are super delusional. Theyโre the ones with insane price targets that end up holding. You want a lot of retail in your coins.
A great example of this is CATE.
Iโm very impressed with their TikTok presence. We rolled out TikTok on
@Shillz_Official about a month ago, and theyโve easily taken the most advantage of it. I know how difficult it is to onboard people onto a new platform especially with friction. The fact that they managed to onboard 50+ TikTok creators in a WEEK is a massive signal.
People can say what they want about CATE, but thereโs a lot of evidence to suggest they really do have an active, die-hard community blasting all over socials.
@Shillz_Official is the proof.
Do not fade retail. Do not fade what retail are talking about. Most retail-driven coins end up being super hated rallies, and those run the hardest.