3rdeye👁️🇪🇸(@3rdeye_rav3n):Tulip King says scaling one show is more profitable than launching new ones because viewership can 100x without increasing costs. "The beauty of a content business is that the economics scale phenomenally. We can 10x or 100x our viewership without 10x-ing or 100x-ing the spend" "The show becomes higher margin, more profitable, the bigger the singular show gets. If we introduce other smaller shows earlier in their cost economics, we're breaking down the unit economics" "Maybe there's more dollars in the door, but the quality and the amount we stand to capture decreases"

2026.09.24 16:58

Tulip King says scaling one show is more profitable than launching new ones because viewership can 100x without increasing costs. "The beauty of a content business is that the economics scale phenomenally. We can 10x or 100x our viewership without 10x-ing or 100x-ing the spend" "The show becomes higher margin, more profitable, the bigger the singular show gets. If we introduce other smaller shows earlier in their cost economics, we're breaking down the unit economics" "Maybe there's more dollars in the door, but the quality and the amount we stand to capture decreases"