Alex Hormozi
@AlexHormozi
Co-Founder: Business Owners: Get your 2026 free scaling roadmap 👇
195 Following 1.1M Followers
You just have to fucking try.
Your value as a leader is determined by how you handle lose-lose situations.
Where you know you will be criticized no matter which path you choose.
Choose lesser evil.
Take blame.
Give credit.
Repeat.
That’s the job.
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Levels of wealth:
I have enough…
…for emergencies ($10k)
…for food & shelter ($30k)
…to invest ($100k)
…to survive on passively ($1M)
…to retire on comfortably ($4M)
…to live like the 1% passively ($20M)
…to live like an asshole ($100M)
Everything else is Monopoly money.
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This was my second most viewed video of the year (out of 2000+)
It's never been easier to make money than it is today. But the reason people don't is because it's also never been easier to be distracted than it is today.
This was my most viewed short of the year.
If you saw a 2 year old, you wouldn’t say they were “behind” on being successful despite accomplishing nothing.
If you saw an 80 year old, you wouldn’t fault them for a lack of career ambition despite no work.
We have been, and will be, both.
The game is 100% made up.
Do you.
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Do not expect anyone to be happy for your success unless they are already happy with their own.
Business is hard.
Marriage is hard.
Health is hard.
You just can’t give up.
You would be richer if you did more of fewer things because when you do fewer things, you only do the things with the highest return.
And when you do more of things with the highest return, you make more.
The problem is we're too afraid to commit.
Which means a lack of courage prevents more people from getting rich than a lack of intelligence.
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Failure is closer to success than thinking about success.
Winning takes tradeoffs.
You want the prize without the price.
Wishing death and destruction to all the obstacles between you and your dreams today.
At the end of your life youll never wish to be a weaker person, with soft character, and fewer crazy comeback stories.
So you cannot wish for easy times, for things to come fast, and to never get knocked down.
You cannot become an extraordinary person & expect an ordinary life.
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There are gonna be a lot of opportunities you’re gonna wanna do. Most times, the other party won’t value your contribution as much as you’d like.
Which means you have to say no to amazing things, people, and opportunities because you value them, but they don’t value you.
Go where you’re valued.
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If your loved ones were kidnapped tomorrow and you had to double your business in 90 days...
...you'd double it in 30.
You've got a lot more in the tank than you think you do.
Your entire life changes the moment you realize you have main character armor.
You're going to make it through every hard, insane, surprising thing the movie of your life throws at you except for one: the end.
So you might as well dream big and shoot big because you're going to make it through, no matter what, except for the one time you don't.
And the moment that happens you don't have to watch the movie anymore.
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Hot take:
It’s easier for fake friends to be there for your bad times than your good times.
It’s easy to have pity when you’re doing better than someone. It’s much harder to keep wishing them well as they beat you.
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Hard work is a requirement for success but not a guarantee of it.
It’s a subset-superset relationship.
People who achieve all worked hard.
But not all who work hard, achieve.
You have to get better.
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People are now using AI to do the wrong thing, efficiently.
