95.3% of the records did not match.
We simulated 90,202 deals negotiated between buy-side and sell-side AI agents, each keeping its own record. The same architecture every DSP and SSP runs on today.
The agents weren't faulty. The structure was. Two parties, two databases, two versions of the same deal.
Today humans manage that gap through reconciliation. Slow, but survivable. Agents remove the speed limit, and a monthly headache becomes a structural problem.
The fix: one shared record both agents work from.
Whitepaper below 👇