Amazon’s new multichannel tools promise to bring eBay, Shopify, TikTok and Walmart into Seller Central, with listings, orders and profitability all in one place.
The convenience sounds appealing. But I wonder how many sellers will want Amazon to see what’s happening across their other channels. Will sellers be comfortable connecting all that data to Amazon?
Would you use it?
FYI for FBM sellers: Amazon says that starting December 18, 2026, most US returns for seller-fulfilled orders will require a prepaid return label.
Within seven calendar days of a return request, sellers must upload the label through Manage Seller-Fulfilled Returns or issue a full refund without requiring the item back. If neither happens, Amazon says it may automatically issue a returnless refund and deduct the amount from the seller’s account.
Heavy and bulky items are temporarily excluded. Labels sent outside Amazon’s returns workflow won’t count.