-->More project -->More fans --> More capital --> More HEEBOO token purchased --> Better rewards --> More projects/fans The flywheel starts with some incredible projects. @claynosaurz sets the bar. @HeebooOfficial scales it to the whole creator economy.

Attention is like rainfall. Each of us only produces a little tiny bit of the global supply of attention. Rain falls everywhere and evaporates. A single storm comes and goes, and powers nothing. So, we build a dam where a thousand streams converge, convert it to power, and light up a city. Attention falls on everyone, and often disappears. Today it lands on a million new projects at once, and none collect enough to build anything. For years this wasn't an issue because Attention Rainfall would move towards new cool things, because only so many new cool things would arise in any given period. Today though, with wide open distribution, there are new cool things emerging every minute. Therefore attention rarely consolidates. The market today just keeps turning out new cool things at pace, hoping that attention will gather around it. Big studios acquire and invest in the places where attention is already consolidated: big existing franchises. At the ground level, nobody is catching the Attention Rainfall. Attention is dislocated and evaporating. New cool things pop out everywhere and its becoming impossible for any of those things to succeed. And, over time that means there will be fewer and fewer cool things, because the investment in them is futile. The solution is building the dam. Consolidate Attention, turn it into energy to power projects that deserve it most. This is HEEBOO. For this to be possible, one must recognize that the Attention Rainfall is energy for the Creator Economy. And energy is valuable. Current platforms compete for attention in such a way that does not empower each individual Attention Holder. Individually each of us is not valuable enough. However, consolidating attention makes it valuable. And to consolidate we must offer each individual their share of that attention value. This is $HEEBOO token. Attention as a commodity is not valuable when dispersed. But, when consolidated it is arguably the most valuable commodity on the planet. It the fiber of humanity itself. Web3 has lived on a dream of decentralization, and attempts of centralizing attention around singular brands and projects using web3 have been futile. A platform that empowers people to launch and trade attention never aggregates it, it just reformats the attention game in a financialized manner. This is why HEEBOO aggregates attention around the entire Creator Economy, not a single project. Aggregated Attention is like a laser beam that powers success. Dispersed Attention is a zero-sum ongoing battle.

The economics of $HEEBOO are simple. Creators already have supportive fans, but nowhere to house them. These fans spend $3b/year supporting creators on platforms like Kickstarter and Patreon. But they get little in return. On HEEBOO creators direct crowdfunded capital towards $HEEBOO fan reward pools that reward fans for their value. Capturing a $3b market is the objective. That converts to: --> $3b of crowdfunding --> $300m of $HEEBOO token purchases --> well funded reward pools for fans --> attracts more fans --> HEEBOO platform's attention power increases --> attract more creators/brands --> growing crowdfunding --> more $HEEBOO token purchases Capturing that market will mean creating a rich environment for fans and creators to build and go on the journey together.

Just read this. It applies well to how we think about @HeebooOfficial onboarding and franchise growth May seem intuitive but still important: There’s a minimum quality bar for content to be successful, but after that it’s all about socially driven luck. This comes from a study called MusicLabs: Over 14,000 people rated 48 songs from unknown bands. One group rated blind, so they couldn’t see any social indicators: no download counts, no rankings, no views or likes. They just voted on whether they liked the song or not. The rest were split into eight parallel worlds where everyone could see the ratings and metrics from the people before them. Bad songs failed in every world. No amount of social buzz saved them. But once a song cleared the quality bar, anything could happen. Wild example: One song ranked 26th out of 48 in the control group (where they see no metrics/ranking), but finished #1# and 40th in two groups where rankings and social metrics were visible . The conclusion: Quality gets you in the game. The social cascade decides the rest. This is where I think social equity and fan recognition/incentive moves the needle from Hope and Luck to materially better outcomes on average.