Boston Consulting Group(@BCG):Three times the marketing ROI. Tenfold improvement in campaign cycle times. 20–30% productivity improvements. These aren't projections. They're what CMOs are already seeing when AI is deployed across the full marketing function, not just in isolated tools. BCG experts share what sets AI leaders apart—from workflow orchestration to data activation—and how those choices make a difference. #BCGinCannes

Boston Consulting Group

@BCG

Official global account of Boston Consulting Group. Highlights of our work, initiatives, people, partnerships, and more. Also @BCGhenderson & @bcgx_

Joined February 2012

816 Following 505.3K Followers

Boston Consulting Group@BCG

2026.06.24 14:44

Three times the marketing ROI. Tenfold improvement in campaign cycle times. 20–30% productivity improvements. These aren't projections. They're what CMOs are already seeing when AI is deployed across the full marketing function, not just in isolated tools. BCG experts share what sets AI leaders apart—from workflow orchestration to data activation—and how those choices make a difference. #BCGinCannes#