Why NIULAI Has a Shot at Becoming the First $3B Chinese-Language Coin on BSC Yesterday a lot of people recommended Niulai (牛来, literally "the bull comes"). After thinking it over carefully, I feel Niulai has a real chance to become the first $3 billion Chinese-language coin on BSC — these are just my personal thoughts, and I could be completely wrong. Below is my understanding of memes and Niulai. 1. The first Chinese-language coin spanning multiple domains — with real intrinsic value Taken literally, Niulai means kicking off the bull market, resonating with the bull run. That's nice. But that's far from enough — otherwise, wouldn't names like "Everything Goes Your Way" or "One Giant Green Candle" sound pretty good too? At its core, a meme is a combination of virality, consensus, emotion, and narrative. A meme's value isn't determined by its name, but by how many people know it, understand it, follow it, and love it. Doge is worth $100 billion because Elon Musk promotes it and everyone in crypto worldwide knows it. So despite its inflationary model — with new tokens issued every year — it remains the king of memes. Memes do have valuations, and that valuation isn't imaginary — it's the influence behind them. So how big is Niulai's influence? All major overseas mainstream media — including serious financial magazines — have covered it Big commercial brands — KFC, McDonald's, even luxury houses — have all jumped on the meme Everyone in the US, Japan, and France knows Niulai People's Daily and other official media are analyzing the "Niulai phenomenon" Niulai toys and T-shirts from the Yiwu small-commodities market are already on sale on Taobao It has even broken into the AI world: Zhipu — a top-tier LLM company listed in Hong Kong with a market cap over HK$100 billion — named its new model "Ox-alpha," and the company officially said the name was inspired by Niulai, hence the "Ox" prefix This is the first super-meme to emerge unexpectedly on BSC. Not only is its virality stronger than the hippo (Moo Deng) back in the day, its staying power will also last much longer — because everyone hopes the bull comes, and everyone loves Niulai. For the crypto space, for "Niulai" to keep rising as a meme culture, more people need to realize that Niulai's intrinsic value is itself worth a lot of money. And in turn, the price rise will further unlock Web2 traffic. Honestly, it's also far more aesthetically pleasing than earlier memes — outsiders can not only understand it but genuinely like it. That's the rarest part. Of course, I also hope that when the bull market returns, every foreigner starts saying "Niulai" — Xiaohei, for example, has probably already learned it. I remember watching an interview with Quentin Tarantino, where he said he had learned a Chinese phrase — "Niubi!" — and a lot of foreigners picked it up. It was hilarious. "Niulai!" 2. Binance's optimal choice Binance will be very careful about whether to list a meme coin, and which one. Yesterday afternoon I ran a poll on X — I didn't expect the answer to be almost unanimously Niulai. Its grassroots base is huge; there's really nothing to debate — the Web2 buzz has exploded. If you were choosing from Binance's perspective, which would you pick — the one on BSC, or the one on Robinhood? Whether or not Binance lists it, Niulai's intrinsic value is there. But if Binance lists Niulai spot — and my guess is it would be the first to list it — its value could play out like ORDI, potentially pushing to a very high ceiling. The logic is everything I discussed above, but more than that — it also involves things like token-holder distribution. As I've said before, the best memes are always natural diamonds, not lab-grown diamonds. Natural diamonds: the ones that emerge accidentally and suddenly — most people don't see them, don't understand them, and look down on them at first. ORDI back then is a case in point. Lab-grown diamonds: for example, bots watching He Yi's and CZ's tweets and instantly minting coins off every word — or someone latching onto a term, controlling the supply, and running a pump as the whale. Niulai is not a lab-grown diamond — nobody saw it coming. Also, I personally really dislike how trading meme coins on BSC has turned into a game of sucking up — people insisting on fawning over CZ and He Yi. That's off-putting. It's not meme culture; it's simp culture. Would He Yi and CZ like it? Absolutely not — no normal person would. It's just that CZ won't explain himself and He Yi can't — the more you explain, the more angles people find to attack you. Niulai sucks up to no one, yet every crypto native loves it and every outsider gets it. 3. A god-tier coin with the right timing, the right place, and the right people Unlike most memes whose hype is just a passing gust, Niulai this time arrives alongside the start of a bull market. Much like when I said ORDI had the right timing, the right place, and the right people all aligned, this thing also feels like destiny — that's just my personal feeling. One more thing: I recommend downloading FOMO. You can buy coins on any chain with one click, and you can directly follow the on-chain moves of legendary money-making whales. Funds are self-custodied in a keyless wallet — US-compliant and secure. I've used it for a few days and it genuinely works well. Visit: Or download the app from the app store, enter the invitation code BTCdayu, then search for BTCdayu to follow me and see my "Niulai" position. If you also support Niulai, feel free to like and share this post. Why Are Meme Coins So Popular? Where Does the Value of Meme Coins Come From?