More crypto apps are building their own payment screens instead of sending users somewhere else. Headless checkout isn't new. So why now? Three things changed: 1️⃣ Phones changed what normal user behaviour looks like. @applepay and @GooglePay are drawn by the phone, not a web page. Being handed to a logo you don't recognise right when you're about to pay is how a lot of scams work, and users have learnt to notice. 2️⃣ Trust changed too. Being handed to a logo you don't recognise, at the exact moment you're about to pay, is how a lot of scams work, and users have learnt to notice. 3️⃣ The rules allow it. Where it's required, you have to tell people which company is licensed, and you can say that on your own screen at the point of payment. It never had to be a separate page with someone else's brand on it. So the question stopped being whether you could build your own checkout and started being why you wouldn't. Banxa has been underneath this market for 12 years, across 400+ integrations. That's the direction we see partners heading.