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Sales Manager Guy
@BowTied_Sales
Account Manager turned Sales Manager at F500 company | Posts about sales, hiring/managing talent, lessons from my career.
272 Following    2.6K Followers
Helping out with some interviewing this week. Been at this almost 7 years now, and let me tell you these resumes are getting worse. Not the candidates per se, but the resumes I'm seeing are wild. 1.5-5 pages long. Inconsistent formatting. Typos. But the worst sales resume sin: no results. Only descriptions of what you did. It's egregious because it completely undermines you on an identity level as a salesperson. You're signalling that you may not know how to do an evidence based sell, which is just an enormous red flag. So if I see this, I'm already thinking there's a 99% chance you aren't elite at sales. You don't think in terms of results. Here's what we want in a sales resume: -one page. never violate this -nothing overwhelming on the eyes -consistent formatting, no typos/grammatical errors -every description of a task should come with a corresponding result, which should be a number -contextualize the result so I know it's impressive. Where do you rank within the company or against the industry? -everything included should feel intentional
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It seems like there's a cosmic struggle that most salespeople have with talking too much. You think the interviewer needs to know your entire life story. You think the customer needs every single feature & benefit spelled out They don't. But compression is hard, maybe even the hardest part of effective messaging. It takes a lot of intentionality The book Brief by Joseph McCormack was a huge help for me in this area. Highly recommend to all salespeople or anyone trying to influence others
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