Helping out with some interviewing this week.
Been at this almost 7 years now, and let me tell you these resumes are getting worse. Not the candidates per se, but the resumes I'm seeing are wild.
1.5-5 pages long. Inconsistent formatting. Typos.
But the worst sales resume sin: no results.
Only descriptions of what you did.
It's egregious because it completely undermines you on an identity level as a salesperson. You're signalling that you may not know how to do an evidence based sell, which is just an enormous red flag.
So if I see this, I'm already thinking there's a 99% chance you aren't elite at sales. You don't think in terms of results.
Here's what we want in a sales resume:
-one page. never violate this
-nothing overwhelming on the eyes
-consistent formatting, no typos/grammatical errors
-every description of a task should come with a corresponding result, which should be a number
-contextualize the result so I know it's impressive. Where do you rank within the company or against the industry?
-everything included should feel intentional
It seems like there's a cosmic struggle that most salespeople have with talking too much.
You think the interviewer needs to know your entire life story. You think the customer needs every single feature & benefit spelled out
They don't.
But compression is hard, maybe even the hardest part of effective messaging. It takes a lot of intentionality
The book Brief by Joseph McCormack was a huge help for me in this area. Highly recommend to all salespeople or anyone trying to influence others