Your campaign went live on Friday.
By Saturday, the comments are still coming in:
"How do I sign up?"
"Is this on mobile?"
"Which chain is it on?"
If nobody answers until Monday, a lot of those people will have moved on.
Three things to sort out before a Friday launch:
1. Who replies on the weekend: the project, the creator, or both
2. A short FAQ the creator can use, so the answers match your docs
3. Which questions get passed to your team, and how fast
The post did its job. The replies are where people decide to try it.
Projects: who answers your comments on a Saturday?