Same budget: one creator with 500K followers, or ten with 50K each? Both work. It depends on what this campaign needs. One big creator: - The reach lands on the same day. Good when a lot of people need to hear about a launch at once. - One person to brief, schedule and review. Simple to manage. - The risk is concentrated too. If other news buries the timeline that day, there's no second shot. Ten smaller creators: - The audience is spread across different corners: perps traders, on-chain gamers, people who follow spot. - Their comment sections often read more like real conversations, with more people asking how to take part. - Ten calendars, ten drafts to review, ten sets of numbers to collect afterwards. Not sure? Split it. Put half the budget on one big creator, spread the other half across a few smaller ones, then compare where people are actually asking about the product. Last campaign: one big name, or a group of smaller ones?