Planning a Q4 launch? A few dates to work around:
- Nov 26: US Thanksgiving
- Nov 27: Black Friday
- Nov 30: Cyber Monday
- Dec 25 and Dec 31: the holidays
Creator calendars get tighter as these dates get closer, and the big days themselves are crowded for everyone.
If you have something going out before year-end, this order tends to work:
1. Pick the creators first. Audience fit matters more than size.
2. Then pick the dates. A day or two away from the big days gives your post more room.
3. Agree on what you'll measure before anyone posts, so the wrap-up is a conversation, not an argument.
Creators: if you want the right projects in your Q4 calendar, now is a good time to open it up.