Claynosaurz isnโt trying to win one screen,
@smokemonsterLA wants the IP everywhere kids already are
โYou can't just be a game. You can't just be a show. You can't just be a movie, and you can't just be social mediaโ
โTo build a really successful IP, you have to be in all of thoseโ
โYou have to do everything, and you have to launch them all strategicallyโ
Thatโs the
@Claynosaurz playbook: animation, gaming, collectibles and physical products built around the same universe.
The bet is that the next generation of IP lives across every touchpoint its audience moves through.