If you want 10 great leads a month, you first have to generate 100 'bad' ones. As soon as you tell people you're great at what you do, you attract unwanted attention along with the wanted kind, and without a qualification process you end up swamped with pointless sales conversations - with people who have no budget, no problem to solve and no idea who you are. You have to get rid of the fantasy that you can only have quality leads. Quality comes from quantity, and a qualifying question on an online assessment tells you straight away who's a good fit - when 100 leads come in, you know which five or six are pre-qualified and worth calling back immediately. I've put together a 20-minute blueprint on what goes on a landing page and how it feeds a call to action - over 50,000 entrepreneurs have watched it: