I’ve spoken to 13 AI assistant founders and countless users over the past week There seem to be two main schools of thought: 1/ Less is more Users want an assistant that reduces time spent on their phone. The assistant that knows them best will win out, the one that will one shot suggest the perfect restaurant or preemptively draft emails ready for them to review and send The less options the better, the moat is its ability to know you extremely well 2/ More is better Users want an assistant that lays out numerous options, one that creates in-text apps or custom webpages curated to their discovery The user doesn’t care about spending less time, in fact, they enjoy the process of engaging with their assistant The more personalized options to let the user control the narrative, the better So who wins? I’m not sure if one assistant can actually satisfy both consumers as this is a step beyond personality, it’s raw experience. So we may have two category winners that cater to different preferences, like a Trader Joe’s vs Amazon. My best guess today is that we’ll likely see hardware-integrated AI assistants lean into the Less is more model and software dominant AI assistants lean into the More is better