NEW: Interview with Paul Adams, Chief Product Officer of Fin (formerly Intercom)
@Padday helped lead one of the most successful AI refoundings in software:
@intercom bet a $300M/yr business to build
@fin_ai, an AI customer service agent. We sat down on Onward to talk about what that bet looked like from the inside, and where he thinks AI takes knowledge work next.
Full disclosure: $VCX is a proud investor in Fin.
In this episode, we cover:
- The internal memo that called ChatGPT "the iPhone moment" and the $300M business Intercom bet on it
- Why going all-in on AI was the easy decision, and why the culture change nearly broke the company
- How the bet refortified the legacy business instead of killing it
- Customer service as the canary in the coal mine for AI and knowledge work
- The three layers Fin runs on, including the models Intercom trains itself
- Read vs. write: the line where an AI agent's risk and power both live
- Why we judge AI against a standard no human meets (a chaotic Vodafone call center)
- Claude Code as "magic": a non-coder turning one prompt into a finished video
-
@Fundrise is a customer of Fin with: ~94% resolution and ~$600K in support cost reduced
- Why technology moves fast and people move slowly (and what retail's collapse teaches)
- Scenario planning the next few years: real pain and a wave of one-person companies
- Why Paul calls himself a "delusional optimist," not a doomer
Watch the full episode below →
𝐓𝐈𝐌𝐄𝐒𝐓𝐀𝐌𝐏𝐒
(00:00) Paul Adams, CPO of Fin (formerly Intercom)
(00:51) Competing with the AI labs, and the three layers Fin runs on
(05:46) Technology moves fast, people move slowly
(09:33) The Block layoffs
(12:24) Intercom's refounding: IPO, ChatGPT, all-in on AI
(15:31) Why the culture change was the hardest part
(15:59) How the AI bet refortified the legacy business
(20:20) Customer interview: Fundrise on Fin
(22:48) The economics (~$600K saved vs. ~$80K)
(24:45) Customer service as the canary in the coal mine
(26:12) New jobs that didn't exist, like agent orchestration
(30:11) Read vs. write to the database (the Delta story)
(31:53) Hallucinations and the Vodafone call center
(37:00) Claude Code as "magic"
(40:25) Scenario planning the next few years
(44:35) Europe vs. the US and China
(49:37) Cancer, optimism, and governing AI well
(52:40) Wrap