Gergely Orosz(@GergelyOrosz ):Starting to REALLY see how reaching potential customers is becoming a massive pain point for software startups - esp w AI! I get so much more messages about software that founders built rapidly that they think will solve some important problem (usually eg AI+context/trust/security). But how will anyone know about it? It was fast to build, but getting the world to know about it / care about it is increasingly hard/expensive/time-consuming. And the irony is: the "easier" it is to build, the more the only differentiation is marketing/advertising! (Because the easier it is to build, the more teams build something similar in parallel, and racing to win the market becomes key!)

2026.05.07 11:02

Starting to REALLY see how reaching potential customers is becoming a massive pain point for software startups - esp w AI! I get so much more messages about software that founders built rapidly that they think will solve some important problem (usually eg AI+context/trust/security). But how will anyone know about it? It was fast to build, but getting the world to know about it / care about it is increasingly hard/expensive/time-consuming. And the irony is: the "easier" it is to build, the more the only differentiation is marketing/advertising! (Because the easier it is to build, the more teams build something similar in parallel, and racing to win the market becomes key!)

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