Gergely Orosz
@GergelyOrosz
Writing @Pragmatic_Eng, the #1# software engineering newsletter on Substack. Author of @EngGuidebook. Formerly Uber & Skype.
2.9K Following 333.4K Followers
Starting to REALLY see how reaching potential customers is becoming a massive pain point for software startups - esp w AI!
I get so much more messages about software that founders built rapidly that they think will solve some important problem (usually eg AI+context/trust/security).
But how will anyone know about it?
It was fast to build, but getting the world to know about it / care about it is increasingly hard/expensive/time-consuming.
And the irony is: the "easier" it is to build, the more the only differentiation is marketing/advertising! (Because the easier it is to build, the more teams build something similar in parallel, and racing to win the market becomes key!)
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