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Jose del Corral
@J0se
vp customer experience @coinbase, prev head of product @tesla, @yahoo
2.2K Following    11.9K Followers
I joined @coinbase to make our customer experience better. Four months in, the honest update is I'm feeling conflicted. We are making progress, but still have so much more to do. Trust me, I know there's a lot we could be doing better. But I want you to know the feedback is heard and appreciated by me and the team. Let me share a bit of what we've been doing since I joined. The best support is preventing people from needing support in the first place. Today, fewer customers need to contact support than at any point in our history. Some account restriction holds have dropped from 15 days to 2, and we are getting better at detecting issues and scams before they cause more harm. Obviously, issues still happen, so we're also working on a better experience for customers who need help. We've written the playbook for an end-to-end agentic experience that can solve many common problems immediately, use the context we already have, and bring in the right human specialist faster when judgment is needed. So customers do not have to start over and explain their situation again. What comes next is proving the experience is actually better: higher-quality automated help, fewer repeat contacts, faster access to the right human support when needed, and proactively catching issues before customers even feel the friction. I know we still have to earn the trust of the community, one interaction at a time, but I'm excited for the challenge.
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