the best way to use X is to become absolutely obsessed with one thing
something that you are passionate about
something specific that you care more about than anyone else
then deep dive. constantly find new angles to post about it. keep posting about it even if it seems like no one cares. When you provoke reactions go down those rabbit holes with other people as far as they can go
explore the depths of the topic. never stop learning and growing and exploring that field
on the other side of obsession is your calling