Marie Haynes(@Marie_Haynes):Google just lowered the thresholds to get a Search Profile (and expanded to more countries). You now need only this many followers on at least one platform: ▪️YT, Insta, X: 35K ▪️TikTok: 100K If you have a Knowledge Panel you may already have one auto-generated. Otherwise, go make one at https://t.co/QkTiwxVaa8. Here's what it looks like in Search:

2026.08.12 17:40

Google just lowered the thresholds to get a Search Profile (and expanded to more countries). You now need only this many followers on at least one platform: ▪️YT, Insta, X: 35K ▪️TikTok: 100K If you have a Knowledge Panel you may already have one auto-generated. Otherwise, go make one at Here's what it looks like in Search:

Robby Stein@rmstein

2026.08.12 17:21

New for Search profiles: > We're lowering the follower thresholds so more creators and publishers can set them up > We'll also expand them to more countries soon Love seeing more creators connect with their audience on Search – more to come!