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Matt Swulinski
@MattSwulinski
Head of Growth @viktor_com Previously at @wisprflow & @superhuman
Joined January 2017
287 Following    2.7K Followers
@Superhuman made me fast. @WisprFlow made me faster. Neither one made my team faster. So I spent ten months building that part myself. A git repo that AI agents operate, instead of a marketing stack. Started as one prompt in Claude Code last October. I pushed to it most days and I've never shipped a line of production code. It worked. About twenty people ended up running on it. We cut roles off the hiring plan because we no longer needed them. Here's what I got wrong. I thought that was the finish line. The leverage only existed inside my repo, for people willing to live in a terminal. Every company that wants this has to build their own from scratch, and almost none of them will. That isn't a systems problem. It's a product problem. Today I joined @viktor_com full-time as Head of Growth. Viktor is that same principle built as a product instead of a side project. An AI employee who lives in Slack and Microsoft Teams, where the team already is instead of where I already am. Every skill someone ships is usable by the whole team the moment it lands. $75M Series A led by @Accel. I'm building the growth org from zero, and I'm hiring now. Also: two years of Pacific hours from Europe, closing the laptop at 1am. The new office is fifteen minutes from my apartment. If you're a marketing engineer who's tired of being the only person at your company who can run the thing you built, my DMs are open.
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