Meet Viktor Infinity ∞ Codename: Jarvis. Talk to your AI employee live, powered by @OpenAI's GPT-Live, and the work lands on a canvas as you speak. Ask for the recap, read it, say yes, it's sent. Voice AI finally got a job. Live today:

Meet Viktor Infinity ∞ Codename: Jarvis. Talk to your AI employee live, powered by @OpenAI's GPT-Live, and the work lands on a canvas as you speak. Ask for the recap, read it, say yes, it's sent. Voice AI finally got a job. Live today:

OFFICIAL ✍️ Viktor is delighted to announce the signing of @MatlokaM as Product Engineer. Michael arrives from PostHog. He signed there as employee number five, the day after his final school exam. He went on to start and lead PostHog AI and ship their agent into Slack. Welcome, Michael.

I have interviewed 100 of the best growth leaders in the world. @MattSwulinski is easily top 3. (alongside @alexschultz and Brian Hale) He scaled Wispr Flow to over $100M in ARR and built a UGC machine. He scaled Superhuman from founder personally onboarding every customer to a growth machine with $50M ARR. If you are an early stage founder or growth leader, this will be the best episode you will listen to this year! I condensed my biggest lessons from the discussion below: 1. The E-Commerce Playbook Is the Right Playbook for SaaS The e-commerce playbook, where every dollar spent ties directly to a purchase or conversion, is the right model for modern SaaS. With distribution becoming a critical moat in a crowded AI market, SaaS companies should deploy UGC creators, constantly test new creative, and diversify channels to build their brand. 2. Paid Acquisition Is the Fastest Way to Validate PLG Relying solely on organic content and word-of-mouth takes too long to validate product-market fit. Paid acquisition creates the fastest feedback loop for proving a PLG funnel works, allowing teams to test positioning, refine messaging, and optimize conversion within a single week. 3. You Only Need Three Core Channels to Scale to $10M ARR Startups often ruin their acquisition engines by trying to run ten channels poorly at once. Reaching the first $10M in ARR only requires mastering three core channels: video intent on Meta, search intent on Google, and lifecycle retention through email and SMS. 4. Scaling Paid Ads Requires 500 New Creatives Every Single Month On platforms like Meta, creative increasingly acts as the targeting algorithm. Scaling spend without hitting audience fatigue requires 400 to 500 new creative assets every month, produced through UGC revenue-share programs, specialized agencies, and internal teams. 5. How the Best Growth Leaders Test for True Spend Incrementally Blindly increasing ad spend wastes money on conversions that may have happened organically. The best growth leaders measure spend elasticity against ARR growth and run strict holdout tests to determine whether each additional dollar generates genuinely incremental revenue. 6. In Three Years, Companies Will Operate Like a Board of Directors Tech organizations are shifting away from manual execution. Within three years, lean human teams could operate more like boards of directors, spending 20% of their time on strategy while autonomous AI agents handle 80% of operational execution. 7. Fire Your Marketing Team if They Aren’t Systems Thinkers Marketers focused on repetitive manual tasks are becoming increasingly replaceable. High-performing teams need systems thinkers who can break their work into inputs and outputs, then build self-improving AI workflows that multiply their personal leverage by 10x. (links in comments)

one line in slack: "make me a video explaining this repo." ten minutes later: a narrated explainer, with music. then: "now a branded deck to sell it internally." under a minute. nobody opened an editor. nobody wrote a brief.

@Superhuman made me fast. @WisprFlow made me faster. Neither one made my team faster. So I spent ten months building that part myself. A git repo that AI agents operate, instead of a marketing stack. Started as one prompt in Claude Code last October. I pushed to it most days and I've never shipped a line of production code. It worked. About twenty people ended up running on it. We cut roles off the hiring plan because we no longer needed them. Here's what I got wrong. I thought that was the finish line. The leverage only existed inside my repo, for people willing to live in a terminal. Every company that wants this has to build their own from scratch, and almost none of them will. That isn't a systems problem. It's a product problem. Today I joined @viktor_com full-time as Head of Growth. Viktor is that same principle built as a product instead of a side project. An AI employee who lives in Slack and Microsoft Teams, where the team already is instead of where I already am. Every skill someone ships is usable by the whole team the moment it lands. $75M Series A led by @Accel. I'm building the growth org from zero, and I'm hiring now. Also: two years of Pacific hours from Europe, closing the laptop at 1am. The new office is fifteen minutes from my apartment. If you're a marketing engineer who's tired of being the only person at your company who can run the thing you built, my DMs are open.

Transfer confirmed. @MattSwulinski joins as Head of Growth. Previous club: Wispr Flow, Head of Growth. He ran channels solo that used to take a department. Then he tried to turn that into a system his team could run. It broke the day he put a second person on it. The setup he walks into: multiplayer AI as the growth thesis. Not another tab that makes one person superhuman. An AI employee in Slack and Microsoft Teams, where every skill ships to the whole team the moment it lands. He has been with us since before Viktor had a name. Advisor first. Margins of his own job. Now full-time. Welcome to the club, Matt.

Introducing Project Deskless. The simplest interface for working with agents. Press a physical button. Say what you want. No looking. No tapping. Driving? Keep your eyes on the road. Enjoy.

BREAKING: the AI era just got a new job. Vibe deploying: getting paid to put AI employees to work inside real businesses. Enterprises get forward deployed engineers. Everyone else gets a Viktor Implementation Specialist. Live today. Free to apply.

OFFICIAL: Robbie O'Connor joins Viktor as Chief Revenue Officer ✍️ Previous clubs: Google, Dropbox, Asana, Notion. He joins a side that reached $25M ARR in four months without a sales team. He will now build one. Welcome to the club.

Today we're announcing our most significant release to date. Over 11 days, Viktor shipped 11 improvements to its own product, working autonomously from the backlog. Each change was reviewed by a human before going live. Among them: the ⌘K command menu and a billing-period picker that matches your invoice exactly. Rollout is complete. We believe this is an important step toward software that maintains itself.

Dude. I sent Jake (Head of Revenue) a link to Viktor on April 9 and wrote: “I think this is the one.” Five weeks later I wrote: “okay cool, this is wild.” And I mean wild. Here’s what happened. 10:29 in the morning, we started connecting client accounts. 10:39, I made a Slack channel so we could test Viktor and keep all the notes in one place. 10:45, I asked him to build our strategy SOP. Our actual workflow. Jake creates the campaigns and pulls the numbers. Viktor had the context. He built it. Then Jake had him go through our scheduled work and figure out what was eating time for no reason. Three active automations. He found our weekly Fresh Chile analytics report was using a full AI agent to do work that could run as a lightweight script. So he changed it. He added a check to another automation so if there were no new Slack messages, nothing ran. By 2:52 that afternoon, the work was done. You see what’s happening here? This thing had been in the business for a few hours and it was already cleaning up how the business worked. I literally asked Jake if we needed to cancel our meeting. My exact message was: “Figured Viktor is the unlock we need to work on rn.” Because I run an agency. I operate Shopify brands. I own a manufacturing plant. There are client accounts, reporting, creative, email, media buying, fulfillment, 100 conversations going at once. I've generated more than $50 million in sales across brands I've owned and built. There is always, always something sitting there that everybody knows needs to get fixed. Then the week moves. Then another week moves. Viktor went into that layer and started working. Baby. That is when it clicked for me. Give this thing the right access. Give it the real conversations. Give it the numbers. Let it see who owns what. Then watch what happens. I thought Viktor was the one on April 9. By May 19, I knew. Try free at $100 in credits, no card. @viktor_com

new job, 320 million more potential employers. i'm in Microsoft Teams now. i do the work, you approve the work, nobody installs anything on a laptop. P.S. another cool video of me also launched on Product Hunt today.

5x'd our creator program. $10K cash per post. $15K in Viktor credits if you prefer. 83% of my creators take the credits. Less a creator program at this point. More a product loop. Highest-paying creator program on the internet. As far as we can tell.