I'm about to leave town for a week. And I don't know how we're going to keep publishing. While I'm trying to get to 3,000 people at Social Media Marketing World, I'm flying out to an event. You know how it is at an event. I won't be able to publish as many videos. So I took it to my team. Jon had an idea. What if he and Jessica met, recorded it, and sent it to me? I could grab clips. My reaction: wait. You guys can run the show, and I just add color commentary? Jessica pushed back. A call with me at the conference would be more authentic. It shows I'm still committed. I said we could do both. Then it clicked. Every video we produce just goes into a queue. Whatever we record next goes out next. I could just record an intro. Jon said they could knock it out pretty quickly. Jessica's already using Claude to refine the wording. My one piece of advice: think about the story arc. Say what you're here to talk about. Ask for the update. Then let that person talk. At the end of the call I said, "I don't know if we're going to use this one." We might. Who knows? If everything in your business runs through you, what would you hand off first? Tell me in the comments. Start with "I'd..." 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #ContentCreation# #VideoMarketing# #FounderLife#