It looks unbelievably simple. It was unbelievably complicated. A while back, Jon asked, "Why couldn't we just build a tool that people can use to refer people?" So I built one. You put your name in. You put your friend's name in. It finds their photo and drops you both into a retro video-game invitation. Player 1. Player 2. Every click plays a little 8-bit sound. When I showed my coach Angus, he said those sounds are "kind of like dopamine hits." Then Sandra Newson left a comment: let every attendee add one personal sentence to their invitation. So now you can add a personal note. Thank you, Sandra. I made the art and the little avatars in ChatGPT. I knocked out the photo holes in Photoshop. I started coding in Codex and moved over to Claude Code. About five hours. But the line that stuck with me was Angus's: "It becomes a contagion. If somebody gets this, they want to be a part of it." That's the whole idea behind getting to 3,000. The people already coming invite the people they'd want next to them. Want to try it live? Tell me in the comments and I'll send you the link. 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #RoadTo3000# #AIinMarketing# #EventMarketing#