We're building a referral system to help get us to 3,000. So we tried to cheat it. My worry was simple. Someone could game it by having a lot of people click on the link. And somebody who refers 100 unique people is worth more than someone who refers 100 clicks of the same person. I said we couldn't tell if visitors were unique. Jon said we could. Jessica had tested it. She closed her browser, went back in, and it didn't add a new visit. So I said, give me the link. Let's see what happens. We all clicked on it. I grabbed my cell phone and turned off my Wi-Fi. Jon saw it come in right away. Then Jessica told me to go from my computer again. "It's not going to show up here." I did. Visits means unique visits. It's going to be hard for someone to game it. But here's what we've learned. It's really hard to get people to take action. So the real question is, is a referral system worth the lift? Jon thinks having a referral tool makes it a lot easier for people. I think the key is going to be the prize. Is a referral program worth it? Start your comment with "I'd..." and tell me what you'd do 👇 Press Start: The Road to 3,000. #SocialMediaExaminer# #SMMW27# #RoadTo3000# #ReferralMarketing# #EventMarketing#