Some late night thoughts after two months of building @ProgrammableHQ The last two months have been incredibly interesting and a lot of fun, even though I’ve probably aged 10 years from cortisol in the process. There have been plenty of ups and downs, but I think I’m starting to understand much better what it will actually take to make Programmable successful long term. For a long time, I thought that once I built the Programmable launchpad, where projects could launch with fully custom contracts and programmable liquidity, things would naturally start moving. More interesting launches would happen, revenue would follow, the token would benefit and the platform would grow. Over time, I realized that the launchpad itself was never really the problem. You can give people all the freedom in the world to build something new, but that doesn’t mean they know what to do with it. Most people still have no idea what programmable liquidity and @Uniswap v4 can actually make possible. The best comparison I have is opening a fridge: someone who doesn’t know how to cook sees a bunch of individual ingredients. A chef looks into the exact same fridge and sees 10 different meals he could make. I think programmable liquidity is at a similar point today. The ingredients are there, but very few people understand the craft well enough to look at them and immediately see what they could build. That has probably been my biggest realization over the last two months: if I want Programmable to really work long term, building the platform is only one part of it. We also need to help people understand programmable liquidity well enough to actually have ideas for it and know how to turn those ideas into something real. I believe there are products, launches and entirely new market structures that investors and degens would absolutely want. They just don’t know they want them yet because most of them haven’t seen what is possible. I want Programmable to play a part in changing that. I want us to understand this space deeply, experiment with it, build things ourselves and help more people learn how to use programmable liquidity as an actual tool. It has also made me realize that I want to grow the team. I’m looking for people who are genuinely excited about programmable liquidity, @Uniswap v4 and exploring what can be built with it. There is a lot of ground to cover here, and I think having more smart people around the table who are obsessed with the same problem will matter. Two months ago, I was mostly thinking about how to build the platform. Now I’m thinking just as much about how to build the market around it.