Raoul Pal(@RaoulGMI):High fashion is not exactly my usual territory but look at this... Prada’s entire holiday campaign was drawn by hand. Probably the biggest thing they put out all year and the whole point of it is that people spent bloody ages making it. This is what all the doomers are missing about AI. Once a machine can make the image for free, the thing that sets you apart is that a human did it. Human craft becomes the luxury good. Prada have worked it out before most economists have. Funnily enough I wrote about exactly this today... what stays scarce when intelligence is free. I'll link the full piece below for anyone interested

2026.10.28 18:29

High fashion is not exactly my usual territory but look at this... Prada’s entire holiday campaign was drawn by hand. Probably the biggest thing they put out all year and the whole point of it is that people spent bloody ages making it. This is what all the doomers are missing about AI. Once a machine can make the image for free, the thing that sets you apart is that a human did it. Human craft becomes the luxury good. Prada have worked it out before most economists have. Funnily enough I wrote about exactly this today... what stays scarce when intelligence is free. I'll link the full piece below for anyone interested

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