I see a lot of people trying stuff. lots of those people ask me for help. some of those people want money, some of them want me to fix all their problems but if I have accomplished everything you are trying to build, and you ask me for advice, I hope you listen even if that advice hurts to hear

Have you been sued in California for wire tapping, just for using a meta pixel? Thousands of Ecom brands were getting shake down requests for nothing more than a conversion pixel. Every settlement was $10,000-$50,000 bucks, right out of the pocket of small business. I was sued multiple times. As of today, that won’t ever happen again: I thought this was the wrong reading of the law and wanted to do something about it. My internal team worked with the eCommerce alliance. They put time, money, and resources into changing this law. I really didn’t do much. But as a result of their hard work- No one else will be sued for this ever again. The work of the eCommerce alliance, backed by postscript, just saved the entire ecom industry probably 30 million dollars a year. Huge shoutout to Gina from my team for getting this done. Ridge could have just kept paying it. But that’s how these things win. Ecom brands are too fractured, everyone too cheap, everyone being crabs in a bucket. It takes brands and great partners like postscript to work together to make the industry better. I just saved your brand $25,000 bucks. You can thank postscript for that.

The secret every large consumer company on earth knows, but us Ecom idiots keep forgetting: The easiest place to find revenue is in your customer base. We all spend too much time on acquisition and not enough on retention “Steal this gruns landing page! Use comforts affilate hacks! Rip this ad from mars men!” All those brands are great. But they are great because they have LTV. Gruns is secretly world class at retention and churn busting. That’s why they are worth 2 billion dollars. Their paid game is great for sure But they are only able to scale because of the value of the cohort Lesson: Get better at email, sms, post purchase, and new products. Spend 10% of the time you do on ads on email. It’s a simpler game, less levers, but will take you from 5 million to 50 million a year (Because it unlocks higher cacs you idiot)

I don’t know why data centers have become this generations nuclear power. Unlike nuclear power, there is a 0% chance that a data center can lead to any sort of disaster scenario. This project in Utah is: - in an uninhabited area - bought and repurposed water already in use - is bringing its own power, so it won’t cost citizens anything It’s like being against building a nuclear power plant in the middle of Nevada, except there is no radioactive waste. No fall out. No risk of anything. It’s a big computer in the middle of nowhere, that is self sufficient in all resources. There are a million real problems in America. Data centers just aren’t one.