The secret every large consumer company on earth knows, but us Ecom idiots keep forgetting: The easiest place to find revenue is in your customer base. We all spend too much time on acquisition and not enough on retention “Steal this gruns landing page! Use comforts affilate hacks! Rip this ad from mars men!” All those brands are great. But they are great because they have LTV. Gruns is secretly world class at retention and churn busting. That’s why they are worth 2 billion dollars. Their paid game is great for sure But they are only able to scale because of the value of the cohort Lesson: Get better at email, sms, post purchase, and new products. Spend 10% of the time you do on ads on email. It’s a simpler game, less levers, but will take you from 5 million to 50 million a year (Because it unlocks higher cacs you idiot)

I don’t know why data centers have become this generations nuclear power. Unlike nuclear power, there is a 0% chance that a data center can lead to any sort of disaster scenario. This project in Utah is: - in an uninhabited area - bought and repurposed water already in use - is bringing its own power, so it won’t cost citizens anything It’s like being against building a nuclear power plant in the middle of Nevada, except there is no radioactive waste. No fall out. No risk of anything. It’s a big computer in the middle of nowhere, that is self sufficient in all resources. There are a million real problems in America. Data centers just aren’t one.