Arthur C. Clarke on the importance of space as new frontier
"In all the long history of Man, ours is the first age with no new frontiers on land or sea, and many of our troubles stem from this fact [...]
There are no more undiscovered continents; set out towards any horizon, and on its other side you will find someone already waiting to check your visa and your vaccination certificate . . .
This loss of the unknown has been a bitter blow to all romantics and adventurers [...]
The road to the stars has been discovered none too soon. Civilization cannot exist without new frontiers; it needs them both physically and spiritually. The physical need is obvious - new lands, new resources, new materials. The spiritual need is less apparent, but in the long run it is more important. We do not live by bread alone; we need adventure, variety, novelty, romance. As the psychologists have shown by their sensory deprivation experiments, a man goes swiftly mad if he is isolated in a silent, darkened room, cut off completely from the external world. What is true of individuals is also true of societies; they too can become insane without sufficient stimulus.
It may seem over-optimistic to claim that Man's escape from Earth, and the crossing of interplanetary space, will trigger a new Renaissance and break the pattern into which our society, and our arts, must otherwise freeze. Yet this is exactly what I propose to do [...]
The discoveries of the first expeditions, the struggles of the pioneers to establish themselves on other worlds - these will inspire a feeling of purpose and achievement among the stay-at-homes. They will know, as they watch their TV screens, that History with a capital H is starting again. The sense of wonder, which we have almost lost, will return to life; and so will the spirit of adventure.
It is difficult to overrate the importance of this - though it is easy to poke fun at it by making cynical remarks about 'escapism'. Only a few people can be pioneers or discoverers, but everyone who is even half-alive occasionally feels the need for adventure and excitement [...]
Whatever the eventual outcome of our exploration of space, we can be reasonably certain of some immediate benefits - and I am deliberately ignoring such 'practical' returns as the multi-billion dollar improvements in weather forecasting and communications, which may in themselves put space-travel on a paying basis. The creation of wealth is certainly not to be despised, but in the long run the only human activities really worth while are the search for knowledge, and the creation of beauty. This is beyond argument; the only point of debate is which comes first.
Only a small part of mankind will ever be thrilled to discover the electron density around the Moon, the precise composition of the Jovian atmosphere, or the strength of Mercury's magnetic field. Though the existence of whole nations may one day be determined by such facts, and others still more esoteric, these are matters which concern the mind, and not the heart. Civilizations are respected for their intellectual achievements; they are loved - or despised - for their works of art. Can we even guess, today, what art will come from space? [...]
Surely the discoveries and adventures, the triumphs and inevitable tragedies that must accompany Man's drive towards the stars will one day inspire a new heroic literature, and bring forth latter-day equivalents of The Golden Fleece, Gulliver's Travels, Moby Dick, Robinson Crusoe or The Ancient Mariner [...]
All our aesthetic ideas and standards are derived from the natural world around us, and it may well turn out that many of them are peculiar to Earth. No other planet has blue skies and seas, green grass, hills softly rounded by erosion, rivers and waterfalls, a single brilliant moon. Nowhere in space will we rest our eyes upon the familiar shapes of trees and plants, or any of the animals who share our world. Whatever life we meet will be as strange and alien as the nightmare creatures of the ocean abyss, or of the insect empire whose horrors are normally hidden from us by their microscopic scale. It is even possible that the physical environments of the planets may turn out to be unbearably hideous; it is equally possible that they may lead us to new and more universal ideas of beauty, less limited by our earth-bound upbringing.
The existence of extra-terrestrial life is, of course, the greatest of the many unknowns awaiting us on the planets [...] The impact of even an extinct civilization could be overwhelming; the European Renaissance, remember, was triggered by the rediscovery of a culture that flourished more than a thousand years earlier. When our archaeologists reach Mars, they may find waiting for us a heritage as great as what we owe to Greece and Rome [...]
Despite the perils and problems of our times, we should be glad that we are living in this age. Every civilization is like a surf-rider, carried forward on the crest of a wave. The wave bearing us has scarcely started its run; those who thought it was already slackening, spoke centuries too soon. We are poised now, in the precarious but exhilarating balance that is the essence of real living, the antithesis of mere existence. Behind us roars the reef we have already passed; beneath us the great wave, as yet barely flecked with foam, lumps its back still higher from the sea.
And ahead . . . ?
We cannot tell; we are too far out to see the unknown land. It is enough to ride the wave."
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Jeff Bezos explains Amazon’s process for expanding into new products like Kindle and AWS
“I would definitely advise a small startup company to be as narrow and as focused as is possible to be. If you look at the original Amazon business plan, there was no hint of anything other than books in it… I wanted to build an online bookstore, and that was it.”
But the online bookstore worked better than they thought it would. So Amazon launched music, and that worked better than they thought. Then video, and that worked too. So Jeff sent an email to customers:
“I picked about 1,000 customers and I said, besides the things we sell today - books, music, and video - what would you like to see us sell? And the list came back incredibly long-tailed… So it’s been kind of one foot in front of the other.”
As Jeff explains, Amazon expands into new businesses in two ways:
“One is from a customer need. We will work from a customer need to the skills that we need. And the other one is skills forward: from a skillset we have to a new set of customers.”
Kindle is an example of a customer need - Amazon had no hardware team at the time, but to make sure they didn’t miss the transition to ebooks, they built one.
Amazon Web Services (AWS) is an example of skills-forward:
“We had probably more distributed computing expertise than anybody else in the world because of transactions. Transaction systems are so complicated and hard to build, and we had a service-oriented architecture of great complexity - probably before anybody else. Because we were doing that, we could see the future a little bit and decided to build AWS, which has turned into a huge business in its own right.”
Jeff concludes:
“Business is very situational. Rules of thumb are good, but they have to be applied to the right situation. Sometimes the old maxim that you should stick to the knitting is correct, but sometimes it’s wrong. And a senior leader’s job is to figure out: Which situation are you in?”
Source:
@BusinessInsider (Dec 2014)
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