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Startup Archive
@StartupArchive_
Archiving the world's best startup advice for future generations of founders
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Arthur C. Clarke on the importance of space as new frontier "In all the long history of Man, ours is the first age with no new frontiers on land or sea, and many of our troubles stem from this fact [...] There are no more undiscovered continents; set out towards any horizon, and on its other side you will find someone already waiting to check your visa and your vaccination certificate . . . This loss of the unknown has been a bitter blow to all romantics and adventurers [...] The road to the stars has been discovered none too soon. Civilization cannot exist without new frontiers; it needs them both physically and spiritually. The physical need is obvious - new lands, new resources, new materials. The spiritual need is less apparent, but in the long run it is more important. We do not live by bread alone; we need adventure, variety, novelty, romance. As the psychologists have shown by their sensory deprivation experiments, a man goes swiftly mad if he is isolated in a silent, darkened room, cut off completely from the external world. What is true of individuals is also true of societies; they too can become insane without sufficient stimulus. It may seem over-optimistic to claim that Man's escape from Earth, and the crossing of interplanetary space, will trigger a new Renaissance and break the pattern into which our society, and our arts, must otherwise freeze. Yet this is exactly what I propose to do [...] The discoveries of the first expeditions, the struggles of the pioneers to establish themselves on other worlds - these will inspire a feeling of purpose and achievement among the stay-at-homes. They will know, as they watch their TV screens, that History with a capital H is starting again. The sense of wonder, which we have almost lost, will return to life; and so will the spirit of adventure. It is difficult to overrate the importance of this - though it is easy to poke fun at it by making cynical remarks about 'escapism'. Only a few people can be pioneers or discoverers, but everyone who is even half-alive occasionally feels the need for adventure and excitement [...] Whatever the eventual outcome of our exploration of space, we can be reasonably certain of some immediate benefits - and I am deliberately ignoring such 'practical' returns as the multi-billion dollar improvements in weather forecasting and communications, which may in themselves put space-travel on a paying basis. The creation of wealth is certainly not to be despised, but in the long run the only human activities really worth while are the search for knowledge, and the creation of beauty. This is beyond argument; the only point of debate is which comes first. Only a small part of mankind will ever be thrilled to discover the electron density around the Moon, the precise composition of the Jovian atmosphere, or the strength of Mercury's magnetic field. Though the existence of whole nations may one day be determined by such facts, and others still more esoteric, these are matters which concern the mind, and not the heart. Civilizations are respected for their intellectual achievements; they are loved - or despised - for their works of art. Can we even guess, today, what art will come from space? [...] Surely the discoveries and adventures, the triumphs and inevitable tragedies that must accompany Man's drive towards the stars will one day inspire a new heroic literature, and bring forth latter-day equivalents of The Golden Fleece, Gulliver's Travels, Moby Dick, Robinson Crusoe or The Ancient Mariner [...] All our aesthetic ideas and standards are derived from the natural world around us, and it may well turn out that many of them are peculiar to Earth. No other planet has blue skies and seas, green grass, hills softly rounded by erosion, rivers and waterfalls, a single brilliant moon. Nowhere in space will we rest our eyes upon the familiar shapes of trees and plants, or any of the animals who share our world. Whatever life we meet will be as strange and alien as the nightmare creatures of the ocean abyss, or of the insect empire whose horrors are normally hidden from us by their microscopic scale. It is even possible that the physical environments of the planets may turn out to be unbearably hideous; it is equally possible that they may lead us to new and more universal ideas of beauty, less limited by our earth-bound upbringing. The existence of extra-terrestrial life is, of course, the greatest of the many unknowns awaiting us on the planets [...] The impact of even an extinct civilization could be overwhelming; the European Renaissance, remember, was triggered by the rediscovery of a culture that flourished more than a thousand years earlier. When our archaeologists reach Mars, they may find waiting for us a heritage as great as what we owe to Greece and Rome [...] Despite the perils and problems of our times, we should be glad that we are living in this age. Every civilization is like a surf-rider, carried forward on the crest of a wave. The wave bearing us has scarcely started its run; those who thought it was already slackening, spoke centuries too soon. We are poised now, in the precarious but exhilarating balance that is the essence of real living, the antithesis of mere existence. Behind us roars the reef we have already passed; beneath us the great wave, as yet barely flecked with foam, lumps its back still higher from the sea. And ahead . . . ? We cannot tell; we are too far out to see the unknown land. It is enough to ride the wave."
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The founder of Pinterest on what surprised him the most when starting a company “It can take a really, really long time to build things that are worthwhile.” Ben Silbermann describes just how demoralizing things were in the beginning of building Pinterest: “In March 2010, we launched Pinterest and were at 3,000 accounts. And that wouldn’t have been so bad if we hadn’t started building Pinterest in November 2009. And that wouldn’t have been so bad if I hadn’t left my job to start a company in May 2008.” A lot of people will compare startups to running a marathon, but Ben disagrees: “The part of the analogy that’s right is that it’s long. But it’s actually really different. When I think about my experience, it’s more like going on a roadtrip in a car that doesn’t have very good headlights and you don’t have much gas and you think you’re going to Toledo, but you find out you’re supposed to be in Miami and if you really have to buy gas you might have to buy gas from someone who might just kick you out of your own driver’s seat.” He continues: “That uncertainty and the fact that every single day you’re dealing with a lot of choices and you don’t have perfect information is the lesson for me that was hardest to learn and continues to be a real challenge in doing a startup today.” Source: @ycombinator (Oct 2012)
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Jeff Bezos explains Amazon’s process for expanding into new products like Kindle and AWS “I would definitely advise a small startup company to be as narrow and as focused as is possible to be. If you look at the original Amazon business plan, there was no hint of anything other than books in it… I wanted to build an online bookstore, and that was it.” But the online bookstore worked better than they thought it would. So Amazon launched music, and that worked better than they thought. Then video, and that worked too. So Jeff sent an email to customers: “I picked about 1,000 customers and I said, besides the things we sell today - books, music, and video - what would you like to see us sell? And the list came back incredibly long-tailed… So it’s been kind of one foot in front of the other.” As Jeff explains, Amazon expands into new businesses in two ways: “One is from a customer need. We will work from a customer need to the skills that we need. And the other one is skills forward: from a skillset we have to a new set of customers.” Kindle is an example of a customer need - Amazon had no hardware team at the time, but to make sure they didn’t miss the transition to ebooks, they built one. Amazon Web Services (AWS) is an example of skills-forward: “We had probably more distributed computing expertise than anybody else in the world because of transactions. Transaction systems are so complicated and hard to build, and we had a service-oriented architecture of great complexity - probably before anybody else. Because we were doing that, we could see the future a little bit and decided to build AWS, which has turned into a huge business in its own right.” Jeff concludes: “Business is very situational. Rules of thumb are good, but they have to be applied to the right situation. Sometimes the old maxim that you should stick to the knitting is correct, but sometimes it’s wrong. And a senior leader’s job is to figure out: Which situation are you in?” Source: @BusinessInsider (Dec 2014)
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Marc Andreessen explains why he prioritizes satisfaction over happiness “I don’t believe in balance. I think people are wired differently so it’s hard to generalize this kind of thing. But I am much happier and more satisfied when I’m fully committed to something. So I’m very much in favor of imbalance.” Marc continues: “I don’t think happiness is the thing to strive for. I think satisfaction is the thing… Satisfaction is a deeper thing which is like having found a purpose and fulfilling it. Being useful. That I’m fully delivering on the gifts that I’ve been given, that I’m net making the world better, that I’m contributing to the people around me, and that I can look back and say: ‘Wow. That was hard, but it was worth it.’ I think that generally seems to lead people to a better state than pursuit of pleasure and happiness.” And on the relationship of money and satisfaction: “I think Elon would be a great example of this. He’s a guy who from the day he started making money at all just plows it into the next thing. I think money is definitely an enabler for satisfaction. Let’s put it this way: money applied to happiness leads people down very dark paths. Very destructive avenues. Money applied to satisfaction, I think is a real tool.” Source: @lexfridman (Jun 2023)
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Facebook VP of Growth Alex Schultz: “Retention is the single-most important thing for growth” Alex walks through how to calculate a retention curve for your startup (graph the percentage of monthly active users on the y-axis versus the number of days from acquisition on the x-axis). As he explains: “If you end up with a retention curve that asymptotes to a line parallel to the x-axis, you have a viable business, and you have product/market fit for some subset of market.” If you do not have a retention curve that flattens out, you do not have product/market fit and none of the growth hacking or virality tactics that people love to talk about will work. “Focus on getting to product market/fit… If you don’t have a great product, there’s not point executing well on growing it, because it won’t grow. The #1# problem I’ve seen inside Facebook for new products and the #1# problem I’ve seen for the startups I’ve advised has been that they don’t actually have product/market fit when they think they do.” Source: @ycombinator (Oct 2014)
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Vlad Tenev on why he created a community for Robinhood’s top 150 employees “We very much concentrate rewards with our top performers. So if you’re one of the best people in the company, you get rewarded very, very well. Promotions are zeroed in on those people. I have a founders community too, which isn’t just the people that report to me.” In most companies, the the people at the top of the org chart are most important. However, Vlad’s goal for this founders community is to fight against that. As he explains it consists of the top 150 people at Robinhood by impact, across all levels: “It started out as being compensation-centered. For the best people, we have a discretionary budget that we allocate towards them. But over time it has grown into an actual community. If I go through the updated strategy or vision, we get those folks together. We get their feedback. We do events — we have events in each city and get them together for dinners.” When he inducts people into this community, Vlad tells them: “If there was a disaster and we had to rebuild Robinhood with 150 people, you would be in that group.” He explains: “You always have to be aware of who your best people are.” Source: @stripe @collision
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21 year old Mark Zuckerberg explains why he isn’t worried about competition from Google When asked if he was worried about Google eventually competing against Facebook in a 2005 guest lecture at Harvard, a 21 year old Mark Zuckerberg gave the following reply: “I think that one of the cool things about this time in technology is that individuals are leveraged and able to do way more than they had really ever been able to do before… Instead of worrying about who’s the big player and what Google is going to do next? You can just get a lot of stuff done.” He points out that Facebook was able to scale to 300,000 users and 400 million page views per day with just 50 people and servers that cost only $100 per month. Meanwhile Google was doing 250 million page views a day with hundreds of thousands of machines and 5,000 employees. Mark argues: “The most important thing is to have smart people. As technology becomes more generic and less expensive, the leverage point becomes the people.” Mark believed that if he could recruit more intelligent people, Google’s resource advantage wouldn’t matter. He also believed Facebook’s small size was an advantage: “When you’re a small company, then you can be really nimble and get a lot of stuff done, and there’s relatively little bureaucracy. So if you have smart people who can take advantage of that to build cool things, then that’s a [big advantage].” Source: @cs50 (Dec 2005)
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Sam Altman: “Most founders get delegation wrong” “People get delegation wrong one way or the other. Every founder knows that as you scale the company, you need to delegate. But they either do way too much or way too little. And it’s actually quite difficult to do it the right balance.” Most founders Sam saw at Y Combinator would delegate too little because they got burned once early on and it took them a long time to trust that delegation can work again. But, as Sam explains, founders can also delegate too much: “Their board member tells them, ‘Hey, you’ve got to delegate. You need these five VPs for these five areas.’ And probably whatever is the area that you think is most important to the business and you enjoy the most, you shouldn’t hire the VP in that area. You should just do it yourself. If you’re a product person and you really love product, don’t hire a VP of product. Keep doing that. Because if you hire a VP of product, you will have never-ending conflict because you both want the same thing. You won’t like the way they do it. They won’t like you’re interfering with them.” Sam continues: “Whatever you think the critical piece of the business is - the one or maybe two most critical pieces - hold on to those yourself. That will also make you better about delegating everything else so that you can focus on what you really want to focus on.” Source: @khoslaventures (Sep 2021)
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Jony Ive: "I believe we sense when there's care taken with a product” In the clip below, Jony shares that one of the things he has come to feel really strongly is that customers can sense when care has been taken with a product: “I can’t articulate why, but I believe we sense when there’s been care taken with a product. Just in the same way we sense carelessness.” Jony believes that most of our manufactured environment today sadly testifies to a degree of carelessness: “It testifies to: get it built fast, make it cheap, make it look different. There’s just that sort of carelessness. And I just think it’s one of the things that we can strive to do for humanity, and it’s a way that we can serve: is to take care.” This philosophy may have been instilled by Steve Jobs. In Walter Isaacson’s biography of Jobs, there’s a story of the time Jobs insisted that every element of the Macintosh computer be beautiful—down to the circuit boards inside: “Look at the memory chips. That’s ugly. The lines are too close together.” When the computer was finally perfected, Jobs had the engineers’ names engraved inside each one. “Real artists sign their work,” he told them. Isaacson comments: “No one would ever see them, but the members of the team knew that their signatures were inside, just as they knew that the circuit board was laid out as elegantly as possible.” Source: @VanityFair (Oct 2014)
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Duolingo founder on the key to solving retention “The way we solved [retention] was just through trial and error,” Duolingo founder Luis Von Ahn explains. “By now, some of us have some intuition about what is good for gamification, but the reality is that most of it is just trial and error.” He continues: “In the history of Duolingo, we have run 16,000 A/B tests. Each one of those is trying to figure out if we change these little things — “should this button be red or blue?” — to try to get you to come back. And its these 16,000 A/B tests that have made our retention outstanding. At this point our user engagement is starting to get comparable to social networks.” Source: @StanfordGSB (May 2025)
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Pedro Franceschi on the advice Paul Graham gave him about scaling Brex In 2019, Brex was generating more than $100 million in revenue, scaling, and growing really fast. Founder Pedro Franceschi recalls having a conversation with Paul Graham around this time and asking, “What’s the job of the founder at this new scale?” Paul Graham replied: “The job of a founder is to figure out how to be happy. If you believe in founder-led companies, the thing that matters most is you being there to lead it. And if you don’t like it, you’re not going to do it because people won’t do what they don’t like for a long time. What’s impressive about the Collison brothers at Stripe or Mark Zuckerberg at Meta is not that Meta is a trillion dollar company and growing. It’s that it’s a trillion dollar company, growing, and the founder is still there 20 years later. That’s the part that’s really impressive… A lot of it is: how do you manufacture the culture, the way of working, and the way of building to be something that gives you energy so that you can do it for a long time?” Source: @kleinerperkins (Apr 2025)
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Sam Altman and John Collison: Every startup goes through "the dark times" “No one is as honest about how bad the early days are as they should be because it’s so embarrassing in retrospect.” He talks through just how unpromising everything looked in the early days: “We were this extremely ragtag group of people. We were mocked by everyone serious in the field. And we didn’t have working technical progress. We had some little things that kind of worked, but it was deeply unclear how we were going to make AGI, and we were unbelievably outgunned by Deep Mind at the time. A lot of people were like ‘why are you doing this? Deep Mind is untouchable.’… so yeah, it was pretty hard but we just kept putting one foot in front of the other. We were constantly not able to find enough money or compute or people. But you just keep going and eventually something works.” Stripe cofounder John Collison reiterates this: “Every company that is going to get to some scale definitely goes through a period of the dark times. If I think back to Stripe’s dark times, there was this point just after launch where the endorphins had worn off, and we had a bunch of early people leave all at once. It was very draining. You know, you lose some of your own confidence.” What kept the Stripe founders going—besides having an idea that they were really excited about—was momentum from serving customers. When you have customers using your product, you kind of have no choice but to continue serving them. Sam echoes this point: “Once you have customers that you have to serve, they really pull it out of you.” Open AI didn’t have customers and was more focused on foundational research, but to keep their sanity, they tried to set up external touch points that faked the equivalent of having customer feedback. Source: @stripe (Oct 2023)
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Mark Zuckerberg on how he builds products “When things are working well, you use data and the qualitative feedback you’re getting from listening to how your community is using your product to tell you what problems to go solve. And then you basically use intuition to figure out what the solutions to those problems might be. And then you test those hypotheses by rolling them out and getting more data and feedback.” Mark uses News Feed as an example. “It was a relatively big shift for the product, but it had actually been a couple of years in the making from just watching how people were using the service.” The early Facebook team could see from their data that lots of users were clicking on friends' profiles to see what changed. This helped them realize that their users weren't only interested in looking up their friends' profiles, but they were also interested in monitoring the day-to-day changes. They then rolled out a simple version News Feed to test their hypothesis: “The first version of News Feed was really simple. All it did was it basically took the content that people were posting and put it in order on your homepage.” They used a combination of data and intuition to iterate from there, but this simple insight and experiment led to massive shift in product direction. And it highlights what a good product process looks like: listen to your users to identify problems, and treat your solutions as hypotheses. Source: @ycombinator (Aug 2016)
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DoorDash founder Tony Xu tells the story of baking cookies for hundreds customers after a crisis In 2013 — the year the company was founded — DoorDash almost died when seemingly everybody in Palo Alto tried ordering from their website after a Stanford football game. Normally a demand surge would be a great thing, but at this point DoorDash hadn’t even raised a seed round and had no way of fulfilling the demand. As Tony explains: “No one usually complains of too much demand, except when you have no ability to fulfill the demand or to shut off the website that kept receiving these orders when you don’t have enough drivers on the road.” Every delivery ended up being at least an hour late. Hundreds of customers were upset, and Tony remembers calculating with his cofounders what the refund cost would be: “We thought what the right thing to do was to refund everybody. But that would take away about 40% of the bank account, which was already quite low.” Ultimately the cofounders decided to refund all of their customers, and then they figured out away to flip a negative situation to a positive one: “We stayed up that night and baked cookies so that we could deliver them at around 5am, before everybody had woken up.” Eventually this story became part of DoorDash lore and provides a great example to all founders of what it means to be customer obsessed. Source: @ycombinator (Mar 2025)
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Naval Ravikant on the importance of following your intellectual obsessions “If I look back on my life, almost everything great that I’ve managed to pull off - great by my own definition, not the world’s definition - has come from following my own natural intellectual obsessions.” Naval continues: “If you can get obsessed over something, dive into it, and just let yourself go and learn everything about it with no motivation other than you just want to know the answer… you can figure it out to a detail that other people don’t.” He gives the examples of Bryan Johnson’s obsession with not aging or Balaji Srinivasan’s obsession with the Network State. He believes it’s the foundation for all so-called ‘self-improvement’ and ‘success’: “[It] really just comes from letting you be yourself, follow the things you really want to follow. Figure out the things you really want to figure out - not worrying about what other people want or think - and you’ll find yourself in the same place at the end, no matter which route you take.” Source: @balajis @naval (Sep 2024)
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Elon Musk: “Patents are for the weak” “We don’t really patent things. Patents are for the weak.. The problem is patents are generally used as a blocking technique. They’re like using landmines in warfare. They don’t actually help advance things. They just stop others from following you. And most patents are BS.” Source: @CNBCAmbition (Sep 2022)
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Keith Rabois explains his "formula for startup success" In 2017, Rabois had a tweet that went viral. It read: “Formula for startup success: Find large highly fragmented industry w low NPS; vertically integrate a solution to simplify value product.” In this interview, he argues that fragmented and low-NPS industries have created massive opportunities for many of the world’s most successful companies: “If you have a fragmented industry there’s usually structural reasons why, and a bad NPS means customers are not delighted.” He uses ride sharing companies, such as Uber and Lyft, as an example. The taxi industry was both highly fragmented and had a low NPS, which created an opportunity for Uber and Lyft to simplify the value proposition and stitch together a smooth experience in a vertically integrated way. Square is another example he cites. He continues: “I love vertically integrated businesses. They are difficult to build but they’re more successful if they work. Think Apple… What I learned growing up was that in any industry if you want to be successful, you emulate people who are successful. To me, it’s always been shocking that most founders are not emulating Apple… Nobody can compete with Apple because they're vertically integrated.” Source: @APompliano (Sep 2023)
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Drew Houston: “Nobody is born a CEO. You learn it.” “Your job as CEO changes every six months, every year, every couple of years. Just nobody tells you that… Nobody is born a CEO. You learn it. And the challenge is you just don’t know what your blind spots are. The chessboard is a lot bigger than just building a good product.” As CEO, everything from strategy to building and managing a team is your responsibility. When asked how he scaled from coding the first version of Dropbox himself to managing an organization with thousands of employees, Drew responds: “Reading was probably the single most valuable thing that I did.” To decide what to read, he would also ask himself the question: One, two, and five years from now, when I look back on today, what will I wish I had been learning? In terms of individual books, Drew recommends High Output Management by Andy Grove and The Effective Executive by Peter Drucker for managing and scaling an organization. But he also argues that being a good CEO requires having good judgment about a lot of different things, and says Poor Charlie’s Almanac by Charlie Munger is probably the best book he’s read for that. He also recommends looking at and talking to people who are a few steps ahead in their journey. Source: @ycombinator (Feb 2017)
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NVIDIA CEO Jensen Huang: Think about markets like "fish ponds" Jensen explains that the single purpose of NVIDIA is to build an AI platform that can be used anywhere, and he draws the distinction between “market makers” and “share takers”: “Not one day does this company talk about market share. All we’re talking about is: How do we create the next thing? How do we take that flywheel that used to take a year and crank it down to a month?” He continues: “The only question is whether that mission is necessary. All great companies ought to have that at their core - it’s about what you are doing. Is it necessary? Is it valuable? Is it impactful? Does it help people? If you have a sole purpose and your purpose is meaningful and your mission is dear to you and dear to everybody else, then you can be transparent.” Jensen cites NVIDIA sharing its roadmap with hyperscalers like Azure and AWS who are building their own ASIC chips. He doesn’t worry about market share. His only goal is to invent new markets, which he compares to fish ponds: “Companies are limited by the size of the fish pond. A goldfish can only be so big. So the question is, what is our fish pond? And that requires a lot of imagination. It’s hard to figure that out looking backwards and trying to take share - ‘share takers’ can only be so big. But market makers can be quite large.” This has been NVIDIA’s goal from the very beginning of the company when they created the 3D gaming PC market. And it’s rational - inventing new “fish ponds” is likely the only way for them to 10x their $3 trillion market cap. Source: @altcap (Oct 2024)
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Flexport CEO Ryan Petersen explains why your initial vision for your company is probably wrong When Ryan first applied to Y Combinator he wanted Flexport to be “TurboTax for customs.” But that vision changed a lot. As Ryan explains: “The more you learn and the more customers you talk to and the more vendors you talk to, the more you realize how screwed up the world is in this space. Then [the vision] actually gets bigger and bigger and keeps expanding.” Y Combinator CEO Garry Tan says this is a common pattern he sees in startups too: “There’s a misconception that you wake up from a haze and you’re like ‘This is it. This is the vision.” But the story is actually ‘Oh here’s this thing that I know I can solve.’ And then once you solve it and people really like it, it sort of expands and expands.” Ryan concludes: “If a founder is too certain of exactly what the vision is and what the product’s going to look like and how it’s all going to work, they’re probably wrong. The world is super messy.” Source: @garrytan (Mar 2022)
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