Well Muse is killing it for $META.
Outpacing US/Canada iOS ChatGPT downloads by almost 40% over the first 12 days (per Appfigures).
But even more encouraging? Consumers are building habit a lot faster.
Nearly 450K U.S. daily actives in 10 days compared to ChatGPT needing 7 weeks to get there (per Sensor Tower).
I get it... Meta has the massive brand & distribution that ChatGPT didn't enjoy.
But it's not like they piggybacked on Instagram sign-ups the way they did with Threads. And ChatGPT was arguably the most successful consumer launch ever.
So... this is still impressive & highly encouraging.
And if you're one of those early daily actives (like I am), it makes perfect sense.