TIME(@TIME):“Influencer” is no longer an icky word, says Michael D. Ratner, co-founder of Rhode and CEO of OBB Media. On the red carpet at an event celebrating TIME100 Next honorees, Ratner said influencers are increasingly taking on the role of "rockstars" who people look up to.

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2026.10.30 04:03

“Influencer” is no longer an icky word, says Michael D. Ratner, co-founder of Rhode and CEO of OBB Media. On the red carpet at an event celebrating TIME100 Next honorees, Ratner said influencers are increasingly taking on the role of "rockstars" who people look up to.