Congrats to the TBAR squad. I met Tyler on a zoom he took from his dorm room and urged him to dropout immediately. He decided not to listen and finish school and still went on to sell his agency at 19 or 20. Now for his hardest challenge; launching Winks on TikTok shops

An acquisition announcement from the @CommerceRound stage is a pretty good way to spend a Monday. @TaylorHoliday shared the TBAR news with @alexrudolphh and @TylerBrechbiel in the room. TikTok Shop has to connect to creative, media, and financial planning. That’s why we did it. 😎

Today is the most exciting day of my life I get to finally announce to everyone that TBAR Partners has been acquired by @CommnThreadCo @alexrudolphh and I started TBAR partners thinking it would just be a side hustle to make some extra money while in college playing baseball but oh has it been so much more than that. Very quickly we realized we had something when I made a LinkedIn post the day of starting the agency about how we would scale David protein on TikTok shop and it instantly blew up and booked our calendars out for weeks. We landed our 1st clients and got great case studies with those brands and from there we never looked back. We could have never imagined this happening when we started 15 months ago but we have grown and learned so much in this time. I’m so grateful for what has been entrusted to us from our 25 person team to our 40+ clients we get to serve daily, and I’m just in awe of what TBAR has become as it’s much bigger than just Alex and I. That is why this partnership with @common thread collective was so clear for us because it not only allowed our entire team to be apart of something so much than what Alex and I could do alone but it also allows Alex and I to focus on TikTok shop which is what we love doing and are best at! We have made a name for ourselves as one of the Top TikTok shop agencies in the space and it’s only going to be more clear to everyone TBAR is the best at TikTok shop as we now have - Better resourcing to hire the best talent and operationalize - TikTok shop live management services - Proprietary software for halo effect and TikTok content to Meta ad campaigns in a single click I’m fired up for this next chapter of TBAR Partners and excited to build with CTC who’s known to be one of the biggest most respected agencies in the entire space and get to learn from some of the best leaders like @TaylorHoliday , @itslukeaustin and the rest of their team. I can’t express enough my gratitude for this opportunity and still in awe of what this has become because TBAR was not built by my own hands but by Gods hand over everything since the beginning “But seek first the kingdom of God and his righteousness, and all these things will be added to you.” Matthew 6:33

From our first conversations with Tyler and Alex, it was clear why TBAR is the fastest growing TikTok Shop agency we’ve seen. They’re working with the leading businesses we all know, creating tens of millions in net-new demand through their playbook, and their clients keep recommending them to other brand leaders. Stoked to welcome them to team CTC.

I’m too old for Tik Tok. But old enough to recognize when our industry is experience a permanent change in how brands are built. That’s why I am excited to announce CTCs first acquisition since our partnership with Acacia. TBAR partners is now an official part of the collective. The agency that built the Tik Tok shops playbook for brands like: Gruns, Ridge, HexClad, David Protein, Vitacoco, Create and more. @TylerBrechbiel and @alexrudolphh are everything you could want in a team leading this channel. All the way down to the broccoli hair. Together we are going to be able to reimagine how brands approach building their digital enterprise around one cohesive plan and measurement system to drive predictable profitable growth everywhere they sell. And while the 21 year old version of me they created for the announcement graphic doesn’t exist, our powers compliment each other in ways that will benefit brands tremendously. The new world is built around a single strategy tying together your entire Digital Enterprise. No silos. No competing internal teams. One unified plan for profit.

This type of access and projection / realized revenue per email push is partially why im stoked to be back at CTC Just sooo much access to campaigns, niches, brands tests that it's impossible not to find stuff that works universally.

Andrew's Ai bot loves to write over exaggerated hooks for these podcasts. I think it was a normal, enjoyable random show with the two of us. Very light on audacious claims from me. But I think you'll still enjoy it.

Spend Sentiment dropped back down after Labor Day Future Purchase Sentiment trails the last 3 years. Present Purchase Sentiment still remains near the high of 2023. I guess consumers are still consuming, but that may slow down some.

We are officially down to our final tickets.. WE ARE JUST 5 DAYS AWAY from Commerce Roundtable San Diego! 750 people will fly from all around the world to join us in San Diego for Commerce Roundtable. 750 DTC and eCommerce Founders, Operators, Executives, Marketers, and agencies will join us for 2 days in the sun to learn and network. The content: Led by @iamshackelford is says this is the BEST he’s lineup he's ever created! The networking area: We've curated a space where you can enjoy a shaded, outdoor experience with the ocean breeze ON THE WATER. The venue: The location is just 7 mins away from the airport, 5 mins from the heart of downtown and surrounded by water and great places to stay and eat. The food: We will hands down give you the best event food you’ve experienced and plenty of it. Plus snacks. LOTS OF SNACKS and drinks all day! The Giveaways: We gamified our show. Yes, we have sponsors, they pay for these things, but we also want you to feel the benefits. So we hand out $220,000 in different prizes: physical gifts for you and for your business. This year on stage giveaways are: F1 Trip, 7 Day Cruise, Apple products, Pizza Ovens, Cookware, Red Light Face masks, Cookware, Meta Glasses and more... PLUS The famous $100,000 Shared Sweeps Giveaways for Brands. Sunset Happy Hour: We have a live DJ (a brand owner in our community!) We have alternative drinks (infused) We have plenty of booze. And we have cold ice water too. Great After Parties: We’re going to hand all our attendees a list of the expected afterparties happening. Big Shout Out to all our speakers: Christian Toetzke, HYROX @ezrafirestone, oVertone @TaylorHoliday, Common Thread Collective Evin Catlett, Skull Candy @jordanmenard, Gravity AI Eric Venn-Watson, MD, Seraphina Therapeutics @ChereneAubert, Growth Capital Abdurahim Shodmonov, Primal Queen @EricRausch, New Standard @jacob_posel, Indigo AI Devyn Pukteris, Sweat Pants Agency @Melanie_Balke, The Email Marketers @bryandstarck, Customer Conversations @spencepawliw, Evolve Meta @RytisLauris, Omnisend @jordantwestecom, Social Commerce Club Kyle Yeoman, Groove Life @ecomchasedimond, eCom Email Marketer @voids_jannik, Voids AI @itslukeaustin, Common Thread Collective @BrettCurry, OMG Commerce @alexrudolphh & @TylerBrechbiel, TBAR Umar Shaikh, Nest Marketing These are primarly KEYNOTES: Education led, tactical, practical, real examples and how to frameworks via presentations. PLUS: Special live streaming happening all day via @ecommcowboy ( @chrisukhall & @colindougherty) And special on site pod recordings by @CommnThreadCo Don’t miss out on the community event of the year! Beautiful sun, great people, great content, and great food.. it’s gonna be a great time. There are still brand and a 3 agency tickets left... It's not too late to grab a ticket today. Go learn more at We’ll see you in San Diego! 🫡

The end state to creative volume and authenticity is “live”. Streaming. Live shopping. Daily live shows. I call it “reality commerce” Every office space (ours included) is slowly converting into an always on creative engine. Consumption of content is only moving in one direction.