42% of gamers are now more comfortable with AI in games than a year ago. Among teenagers, it's 59%. And the same survey week saw three new AI controversies around named games.
From Bain & Company's 2026 Gaming Report, surveying 5,339 players across eight countries in June 2026:
What the Bain survey found about player attitudes to AI:
- 42% of respondents said they had become more comfortable with AI in games over the past year, including 14% who said significantly more comfortable and 28% somewhat more comfortable
- Among players aged 13 to 17, 59% reported increased comfort, including 23% at the significantly more comfortable level — the sharpest generational gap in the data