Databricks CRO Ron Gabrisko broke all the rules growing from $1M to $7B ARR. First one was hiring 40 sales reps in his first quarter. "It was a funny story. All day Wednesday and Thursday, all I'm doing is interviews. I told them, you've at least got to give me a break to go to the bathroom. A lot of those folks were from my network, people I trusted. My early thesis was, Spark is everywhere. My first task was to understand what they're willing to pay for, and who I can sell it to. What's the profile of the ideal customer? So you hire a bunch of people you trust to go talk to all those open source users, get that information, and find the trends. We'd just raised funding, so I did a coverage model to cover all the segments and find out which customers were more likely to buy, and what they wanted to buy. We moved fast that first year. We went from less than a million to $13, $15 million, then to $50, to $100, to $250 million. Now we're $6.9 billion plus. That was my first task. Go find out what people will pay for, and which segments you can sell to."