Business(@XBusiness):A joint statement from the WFA and X Corp. Today the World Federation of Advertisers (WFA) and X Corp. are putting the litigation involving the Global Alliance for Responsible Media (GARM) behind them. This resets the relationship between the two organizations. WFA reiterates its commitment to freedom of speech, a principle first included in WFA’s founding constitution back in 1953, and a principle it shares with X. On August 9, 2024, WFA discontinued GARM. WFA will not form or restart GARM or a similar initiative. WFA and X are fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.

2026.07.29 13:00

A joint statement from the WFA and X Corp. Today the World Federation of Advertisers (WFA) and X Corp. are putting the litigation involving the Global Alliance for Responsible Media (GARM) behind them. This resets the relationship between the two organizations. WFA reiterates its commitment to freedom of speech, a principle first included in WFA’s founding constitution back in 1953, and a principle it shares with X. On August 9, 2024, WFA discontinued GARM. WFA will not form or restart GARM or a similar initiative. WFA and X are fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.

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