👀 New courses just dropped on X Ads Academy.
Learn the fundamentals that drive performance on X. Pass the assessment. Earn a badge.
Introducing Cashtag Partners for stocks and crypto 🚀
X is the best source of financial news for traders and investors, and we've made it easier than ever to connect financial conversations with the ability to trade.
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Conversation grew swiftly at 9pm.
As Taylor Swift appeared in Mariska’s pre-taped SVU sketch at the 2026 Emmys, fans turned to X to react in real time, driving the conversation +22% above the telecast average making it the night's peak moment.
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Game, set, match. 🎾
The already massive US Open conversation on X got even bigger this year, with impressions up +32% YoY, video views up +23% YoY and engagement rate up +15% YoY among U.S. audiences.
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LET'S GET LOUD 🗣️
@NFL fans on X are turning every game into a conversation, fueling 4.1M posts, 4B impressions and 399M video views so far. With the engagement rate up +19% YoY, we're just getting started.
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Action on the court 👉 reaction on the timeline.
Tennis fans are acing the US Open conversation in real time on X, fueling 447.2M impressions (+17.8% YoY) and 69.2M video views (+10.9% YoY)
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The @NFL season just dropped on X! 🏈 The timeline came alive with the Game 1 SBLX rematch, driving 739.6K posts, 875M impressions and 72M video views as fans joined the conversation in real time.
Catch every moment with NFL Gametime on X.
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Launch ads in minutes. Find customers for a lifetime.
Launch products now and grow your business with X Ads. @1x_tech’s NEO robot campaign shows how X can turn a product announcement into action. As @Kenny___Rose put it, X was the perfect launch platform.
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"Every type of football Creator is on X - the news breakers, the sportsbetters, the fantasy footballers, the current players, the living legends, the comedy sketch voices, the memelords - they’re all here and active" - @MLS_X_, Head of Global Content Partnerships at X
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Sports industry icons @ShahbazMKhan, @JustinPugh, @TracyWolfson and @RapSheet joined Global Head of Content Partnerships at X, @MLS_X_, for a conversation on football fandom and the power of creators
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"One of my favorite parts of NFL Gametime is that it is truly woven into the fabric of X." - @joebones23, Head of Sports Partnerships at X
Game day? Enter #NFLGametimeonX#
Tap into the NFL Timeline for real-time conversation and the biggest moments, then jump into the NFL Gametime Hub for live scores, stats and play-by-play updates.
Where the game meets the conversation.
Introducing NFL Gametime on X, built with the @NFL and designed by SpaceXAI to bring fans and brands closer to the action, with the NFL Timeline, NFL Gametime Hub and more all in one premium destination.
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Welcome to Feeding the Fandom
"Tonight is all about NFL fandom — how it moves, what fuels it and why it creates such a powerful opportunity for brands on X." - @Monique_X , Head of Global Advertising at SpaceXAI
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Launch products now and grow your business with X Ads. @1x_tech’s NEO robot campaign shows how X can turn a product announcement into action. As @Kenny___Rose put it, X was the perfect launch platform.
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Tap. Lead. Done.
Introducing Lead Gen Ads — instant, frictionless leads right where conversations happen. Reach out to your X Sales Rep for exclusive access today.
From launch to lift-off. 📈
@1x_tech’s NEO robot campaign proved X can take a new product from announcement to action. As @Kenny___Rose put it, X was the perfect platform to launch their product.
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Create, manage and optimize campaigns from the AI you already use with X Ads MCP.
Now accessible with an X Developer Platform account.
