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Real brands. Real fans. Real-time feedback.
That’s the power of X. 🚀
A joint statement from the WFA and X Corp.
Today the World Federation of Advertisers (WFA) and X Corp. are putting the litigation involving the Global Alliance for Responsible Media (GARM) behind them. This resets the relationship between the two organizations.
WFA reiterates its commitment to freedom of speech, a principle first included in WFA’s founding constitution back in 1953, and a principle it shares with X.
On August 9, 2024, WFA discontinued GARM. WFA will not form or restart GARM or a similar initiative.
WFA and X are fully aligned in the view that brands, platforms and consumers will all benefit from brand-safety innovation.
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When history happens, it happens here.
LeBron James’ signing with the Philadelphia 76ers generated 311K posts in the hour following his announcement on X.
Tap. Lead. Done.
Coming soon to X Ads 👀
X is where sports, culture and conversation collide. 🏟️
From the first whistle to Spain's final victory, fans made the 2026 FIFA World Cup™ a global story, driving 53.9M posts, 136B impressions and 14B video views throughout the tournament.
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🔥 @flashnet CEO @ethanmarcus gets it.
That's the impact of Premium Business. Unlock gold checkmark credibility, affiliate reach and engagement tools that help grow audiences and drive real business outcomes.
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The comeback that had the world talking. 🗣️
Argentina's equalizer vs. England ignited soccer fans globally, driving 690K+ posts on X in 15 minutes, highlighting the power of live sports moments for brands to reach fans when engagement is at its peak.
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Live sports fuel unmatched attention on X. ⚾️
MLB All-Star Week took over the City of Brotherly Love and the timeline, with the Home Run Derby and 96th All-Star Game driving a combined 412M impressions, 36M video views and 4.7M engagements.
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Mentions Boost is our latest innovation helping advertisers turn authentic customer advocacy into measurable business results at scale.
Combined with this week's algorithm update that boosts mutual visibility and creates more opportunities to discover products from people you know, X is the only true full-funnel platform - taking brands from organic discovery to conversion.
Can you believe it wasn't this!? Stay tuned…more coming your way!!
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Introducing Mentions Boost for Premium Business subscribers.
Boost organic mentions and transform authentic conversations into impactful ads with just a few clicks!
From Centre Court to the timeline, #Wimbledon# was a cultural moment on X. Fans around the world turned every match into live conversation, driving:
› 2.3M posts
› 1.4B impressions
› 24M engagements
› 143M video views
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Get your head in the game ‼️
The 2026 @MLB season is owning the conversation on X. With the All-Star Game just days away, tap into this engaged baseball audience generating:
› 20M posts
› 19B impressions
› 2B video views
› 189M engagements
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The FIFA World Cup™ knockout stage has had it all.
Fans around the world are tapping into the growing momentum on X, creating powerful opportunities for brands to join the biggest conversation in sports.
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The most-requested feature in X Ads history is almost here.
If you know, you know. 👀
When the stakes rise, so does the conversation. 🏟️
U.S. audiences are more engaged than ever on X during the FIFA World Cup™ knockout stage, with momentum continuing to build and real-time fan engagement peaking as the tournament nears its final rounds.
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Yesterday's historic @USMNT win brought fans to X in a big way.
As America 250 nears, U.S. audiences are rallying around national moments, with World Cup™ posts and unique authors nearly doubling vs. the previous week and video views up 25% compared the previous match day.
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Public thinking on X is an investment in your identity.
Hear directly from Head of Product @nikitabier on how articulating your perspective can change how you're valued. Watch the full conversation with @tbs_bloomberg now. 👇
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