polymarket did $1.74m in 24hr revenue on july 2, capturing 99% of polygon's total application revenue while running 6% of its transactions. prediction markets have unavoidable take rates because every bet has a counterparty and every market resolves to economic truth. 62 crypto projects have shut down in 2026 alone. the ones surviving share one trait: revenue density per user that justifies existence. polymarket pulls $21.75 per daily active user. yupp had 1.3m users and generated $0.14 per user lifetime before shutting down with $33m in a16z funding. attention without transaction value is a death sentence and the market is finally enforcing it