Amy Walter(@amyewalter):In partnership w/ @AdImpact_Pol, @CookPolitical’s been tracking broadcast TV ads run in every House and Senate race that we rate as competitive for the fall campaign. https://t.co/1ziECRI6IG The most cited topic in both Dem/GOP ads this primary season: Donald Trump. 45% of all ad spending on House/SEN races rated Toss Up or Lean was spent on ads that featured Trump. 67% of all ad spending in primaries that we don’t project as being contested mentioned Trump.

Amy Walter

@amyewalter

Publisher & Editor-in-Chief, Cook Political Report with Amy Walter. Cycling enthusiast. Lover of all things summer.

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Amy Walter@amyewalter

2026.08.18 21:23

In partnership w/ @AdImpact_Pol, @CookPolitical’s been tracking broadcast TV ads run in every House and Senate race that we rate as competitive for the fall campaign. The most cited topic in both Dem/GOP ads this primary season: Donald Trump. 45% of all ad spending on House/SEN races rated Toss Up or Lean was spent on ads that featured Trump. 67% of all ad spending in primaries that we don’t project as being contested mentioned Trump.