NEW: Today Aave, Tether, and Avalanche launched the ‘RWA Hub’ for institutional-grade lending and DeFi activity onchain.
This is a completely new product for a far different customer segment than the typical DeFi products that we're used to and requires a completely different strategy for user acquisition and scaling
We are firmly in crypto's institutional era
I asked Aave founder @StaniKulechov about his plans to scale this offering and what it will take to compete at the highest level of finance.
His answer was quite nuanced and telling of where this industry is headed…
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