You’re underestimating how much your environment is affecting your behavior At 19, I joined the Swedish Marine Corps I served for seven years, four of them in counter special forces I’d always been active growing up Football, tennis, golf, swimming, mma During those military years, an average week included around 30km of running/marches and four gym sessions Naturally when I started my first business, keeping fitness a top priority mattered to me Three years ago I joined the core team at @Altcoinist through my best friend, @KonstantinSebeo It was my first time building a company in crypto The emotional and physical toll has been very different from anything I’d experienced before In the military, most missions and training exercises were temporary You go all out for a few days or weeks, knowing you have time to rest and recover before the next one Building a business, especially in crypto, you’re surrounded by incentives to stay online, accessible, and on top of your game every day There’s always something happening… You can structure your work to include recovery, but the environment won’t do that for you So you keep pushing, with no finish line in sight It takes time to realize you’ve entered an infinite game… A game you can keep playing for years, without ever reaching a point where everything is finished I think a lot of founders learn this through burnout You push until you realize you can’t keep going like this forever That brings me back to environment We all know the saying, “You are the sum of the five people you spend the most time with.” But the influence goes beyond people! It includes how you structure your days and what your work constantly encourages you to do Even with years of training behind you, it’s easy to end up in a routine that works against the things you’ve always prioritized Learning all this through trial by fire has made me ask myself the following questions more often: - If I want to keep building for years, what environment can I create that helps me do that? - How do I shape my days and weeks so they work for me, not against me? - And how do I make room for recovery when there’s always another reason to keep working?

Just had a chat with a founder friend doing $20m in property sales / year When he spends time hiring or coaching, his own sales drop He then gets uncomfortable and goes back to selling, leaving less time to build the business through his team I asked: - Can you keep growing through your own sales? < Sure, but there’s a limit ofcourse - Right, what would help the business sell more? < Better hires and more coaching - So you have to sacrifice ur own sales now to help ur team sell more for the business to grow? < Right… - Yeah, ur giving up revenue now, to work on the business and team, and make mich more later < Yeah, when you put it like that… makes a lot of sense ———- This got me thinking about how important it is to know the tradeoffs ur making with your decisions What short-term downsides are you willing to accept for a longer-term upside? In trading, a good example is moving capital from one bet into a new longer-term one Then the previous bet keeps running while the new one doesn’t That makes you question your decision, and rotate back… even though your thesis hasn’t change Knowing what you’re sacrifing in the short term, makes sticking with your decisions easier! In business, trading, and in life