All the AI labs are peddling something similar: ”we’re building a god-like system that will eat all knowledge work.”
One piece of advice I’d give to app-layer founders:
Labs have an incentive to tell a maximalist story where raw intelligence is all that matters.
Today, the entire U.S. economy produces roughly $33T a year. If Anthropic predicts a $30T TAM for AI, there's only one way to read a number that size. AI models so advanced, they eat nearly all the knowledge work in the economy. Only a god-like model gets to that scale.
It’s a convenient fiction.
The labs have to tell the god-model story to justify their IPO valuations.
In the future they’re painting, every job, every workflow, every company is a problem that Anthropic’s model will solve. So the entire application layer becomes obsolete.
I believe this future is wrong.
Cursor, Claude Code, and Replit all run on essentially the same models. But they're three completely different products because each was built around a different opinion about how developers want to work.
Cursor bets that developers want AI inside the editor they already use, suggesting help as they type.
Claude Code bets developers want to hand off the whole task and come back to finished work.
Replit bets people shouldn’t need a professional workshop at all. A beginner can instead build in the browser in minutes.
Each company is an example of customers choosing products rather than models.
While a lab needs to preserve capability across a wide range of tasks, an app company only needs to optimize intelligence around the particular job it cares most about. This is what
@Jonsid, founder of
@turingcom, calls “artificial narrow intelligence.”
Knowing which job to focus on - and what a great product for it looks like - is the founder's real edge. The model supplies the intelligence, but the p.o.v. on how to apply it needs to come from the founder.
In this month’s B2BaCEO, I share my full advice for founders building at the app layer: