Elisabeth | AI Systems + Creator Growth
@closermethod
I build AI systems: agents, GTM workflows, UGC. 268% quota @ Deel.
Get my AI workflows.👇
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the brand approved the video. the creator sent the invoice.
then the brand changed direction internally and said it wouldn’t pay for the work it had already approved.
I hear UGC creators say this all the time.
what happens to your fee if a campaign gets cancelled after delivery?
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I spent years selling
B2B software.
The price depended on what the customer needed, what was included, and the terms of the agreement.
Then I started looking at UGC
brand deals.
"Hey, love your content. Send rates?"
One message, and the creator is expected to price a project they haven't
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the hardest brand to negotiate with is one you already love.
a creator described a $300 offer from an affiliate partner:
Video, raw footage, perpetual paid ads, possible whitelisting.
they wanted to keep the relationship.
would you counter the fee or the usage rights first?
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this is why taste and judgement is so critical when using AI:
some of these “UGC jobs” want you to film the videos, edit them, create a new TikTok account, post every day AND grow the account.
all for one monthly fee.
at what point did getting paid to make videos turn into being responsible for an entire brand’s social media? 😮💨
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I don’t want my research system to return one answer.
I want:
CONFIRMED
SUPPORTED
POSSIBLE
CONTRADICTED
UNRESOLVED
And I want every label tied to evidence.
AI and my family research:
I’ve got historical records with Othmar, Ostty and Otto.
I’m trying to establish which references are to the same person.
When I search with AI, I make it keep the original spelling and show me the source page.
One helpful spelling correction could make me miss a connection I’ve spent years trying to find.
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Another finding for UGC creators
One creator’s own website did show up in my AI search research.
She’d written an article explaining UGC rates.
AI cited her article when I asked about pricing. But when I asked which creators to hire, it didn’t recommend her.
I found that particularly strange because she was clearly knowledgeable enough to be used as a source.
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5 questions before quoting your next UGC brand deal:
What exactly am I delivering?
Organic content or paid ads?
Which platforms?
How long can they use it?
Can they modify or reuse my footage?
The answers belong in the quote esp when a brand asks for “full usage."
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I’m tracing an inheritance my grandmother never received after her father died in 1958.
AI helped me search the archives, but I caught something: it had read a document’s text while only sampling the scanned pages.
That matters when a single handwritten line can change the search.
Prompt I use now:
“Confirm what you can access: PDF text, page images, or both. Review 5 pages at a time. Log pages actually checked, names verbatim, handwriting and citations. Cross-reference earlier findings, flag contradictions and next leads. Mark anything unexamined UNCHECKED.”
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Another finding for UGC creators
One creator’s own website did show up in my AI search research.
She’d written an article explaining UGC rates.
AI cited her article when I asked about pricing. But when I asked which creators to hire, it didn’t recommend her.
I found that particularly strange because she was clearly knowledgeable enough to be used as a source.
Show more
AI and my family research:
I’ve got historical records with Othmar, Ostty and Otto.
I’m trying to establish which references are to the same person.
When I search with AI, I make it keep the original spelling and show me the source page.
One helpful spelling correction could make me miss a connection I’ve spent years trying to find.
Show more
I don’t want my research system to return one answer.
I want:
CONFIRMED
SUPPORTED
POSSIBLE
CONTRADICTED
UNRESOLVED
And I want every label tied to evidence.
The stereotype is true. The older you get, the more you’re keen on history.
I’m currently fascinated with Latin America and Switzerland relations regarding imports/exports in the 1930s-1970s.
Anyone else?
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Oracle’s AI security system found more potential vulnerabilities in two weeks than it had found in the previous year.
Around 60–70% were false positives.
That’s a perfect example of AI making one metric look incredible while creating a pile of work underneath it.
Track confirmed issues per reviewer hour and time to disposition.
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Also: what are you distributing?
Information? Awareness? Product pages? Where? To who? How?
Distribution goes beyond the literal distribution of the product itself.
everyone: "just do distribution bro"
meanwhile, actual distribution:
> cold email: 95% ignore you
> redd!t: one wrong move and you're banned
> SEO: 3 months talking to a wall
> mass DMs: works but makes you hate your life
> social media: ghosted
and ppl wonder why founders would rather spend 12 hours coding than 1 hour marketing
the best channel is the one you won't quit after 2 weeks
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A brand wants a $300 UGC video.
Then they ask for 12 months of paid usage, the raw footage, category exclusivity and permission to generate more ads with your likeness.
I’d love to know how many creators are pricing the video before reading the rest of that sentence.
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Astra for Law is interesting bc it exposes how much professional judgment usually lives outside the model.
OpenAI had to decide which legal sources count, how they’re searched, how analysis is instructed and where review still sits.
Every vertical AI product has some version of those decisions hiding inside the profession.
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A brand wants a $300 UGC video.
Then they ask for 12 months of paid usage, the raw footage, category exclusivity and permission to generate more ads with your likeness.
I’d love to know how many creators are pricing the video before reading the rest of that sentence.
Show more
I stopped people pleasing when I stopped giving a shit.
But you know how on airlines they tell you to put on your oxygen mask first, before helping others?
That’s how you need to treat life.
