Today marks the start of European AI Innovation Month, so here’s a recap of how the EU AI Act likely affects organizations that publish AI-generated or AI-manipulated images, audio, video, or text that reaches people in the EU 🇪🇺
As of August 2, 2026, the EU AI Act's transparency provisions, Article 50, apply to many organizations publishing digital content into the EU market.
Here's a look at what Article 50 addresses, how the requirements differ by AI system and content type: