Corey Haines(@coreyhainesco):Some Conversion Factory work worth sharing. The goal for FunnelEnvy: look scientific without looking like nerds. Our creative team wanted clean and methodical, but with vibrance. Something with conviction. The palette did a lot of that work, especially the bright pink accent that signals a real confidence. The visual motif came from looking at actual research labs. Clean surfaces with color layered on top in a tasteful way. Even the stylized icons reference beaker glass. The dots became a motif that ran all the way through the system, including the logo, which emphasized the interconnected systems within FunnelEnvy's testing approach.

2026.09.21 22:30

Some Conversion Factory work worth sharing. The goal for FunnelEnvy: look scientific without looking like nerds. Our creative team wanted clean and methodical, but with vibrance. Something with conviction. The palette did a lot of that work, especially the bright pink accent that signals a real confidence. The visual motif came from looking at actual research labs. Clean surfaces with color layered on top in a tasteful way. Even the stylized icons reference beaker glass. The dots became a motif that ran all the way through the system, including the logo, which emphasized the interconnected systems within FunnelEnvy's testing approach.